Catálogo de publicaciones - revistas

<jats:p> Applying a Multimodal Discourse Analysis framework, this study focuses on university websites to explore how organizational legitimacy is constructed through discursive strategies. Our findings show that under authoritative administrative logic and market logic, universities construct two organizational identities: policy followers and product/service suppliers, and use exemplification and authorization strategies respectively through visual discourse to legitimate the identities. To avoid potential conflicts between the legitimacy claims associated with these two identities, universities apply a decoupling strategy to isolate the two identities, along with both explicit and implicit expressions, through the intertextuality between visual and verbal discourses. The constitutive characteristics of universities’ website discourse reveal the complexity of Chinese institutional context in higher education field and the constitutive influence of the institutional background on organizational discourse and legitimation strategies. </jats:p>

<jats:p> This paper investigates the representation of social actors in news reports on economic and financial crimes in four Nigerian newspapers: Punch, The Guardian, The Nation and ThisDay. Theo van Leeuwen’s socio-semantic inventory for the representation of social actors and Halliday’s Systemic Functional Linguistics (SFL) served as the theoretical framework. Five socio-semantic categories were applied in the news reports: functionalisation, backgrounding and suppression, activation and passivation, personalisation and impersonalisation and nomination and categorisation. Only the accused were both nominated and categorised. They were nominated when the reference is to people of high status and categorised when the reference is to ordinary or middle-class people. All the other social actors were nominated because of their roles in the fight against economic and financial crimes. The study shows that language is a medium for hidden meaning in the reportage of economic and financial crimes. </jats:p>

<jats:p> This paper represents a comparative study that explores the governmental vaccine advertising campaigns that were authorised by two English-speaking and two German-speaking countries – namely Australia, Britain, Austria and Germany – within the context of the global SARS-CoV-2 pandemic. The data set in question comprises 40 vaccination posters issued by each country’s respective government between January 2021 and July 2022, all of which were displayed in public spaces. The study aims to explore how national governments use their ideological foothold to persuade their respective populations to take action against the virus by getting vaccinated, thus demonstrating how ideology and persuasion are interrelated in governmental vaccine campaigns across countries. In terms of methodology, this comparative study employs primarily methods of Multimodal Critical Discourse Analysis (MCDA). The strategies identified in the four countries under investigation concentrate largely on two key strategies: (1) providing a sense of community and solidarity; (2) issuing warnings and eliciting a sense of fear. The discourses of the German-speaking countries gravitate towards the discursive strategy of community, with Austria constituting a notable exception. In contrast, the Anglophone discourse in Britain and Australia employs strategies involving fear and warning, although their campaigns differ in terms of the intensity of the discourse they employ. </jats:p>

<jats:p> Interracial marriage has increasingly gained visibility on Chinese social media platforms, especially African-Chinese marriage which has been popularly represented, sparking heated discussions publically. However, although several studies have touched upon interracial marriage with analyses through political and geographical lenses, few studies investigated the media representations and mediated comments towards African-Chinese marriage in China as it has become a hot topic on Chinese social media platforms recently. To fill this niche, this study explores how African-Chinese marriage is represented on Chinese social media through mediated public comments, and what ideological implication of represented subjectivity of male and female in African-Chinese marriage. Through feminist critical discourse analysis and intersectional perspective, it found that ambivalent masculinity and constant femininity are constructed in African-Chinese marriage through comments where Chinese males are predominantly represented as positive figures, while African men are greatly dehumanised and criticised. As for women, although public attitudes are distinctive towards Chinese and African women, they, sharing the collective identity of females, are restricted in the traditional conception of gender dichotomy. Finally, the social contextualisation of such representations and potential ideological implications will be generally discussed. </jats:p>