Catálogo de publicaciones - libros

Compartir en
redes sociales


A Twenty-First Century Guide to Aldersonian Marketing Though

Ben Wooliscroft ; Robert D. Tamilia ; Stanley J. Shapiro (eds.)

Resumen/Descripción – provisto por la editorial

No disponible.

Palabras clave – provistas por la editorial

Marketing; Methodology/History of Economic Thought

Disponibilidad
Institución detectada Año de publicación Navegá Descargá Solicitá
No detectada 2006 SpringerLink

Información

Tipo de recurso:

libros

ISBN impreso

978-0-387-26175-1

ISBN electrónico

978-0-387-28181-0

Editor responsable

Springer Nature

País de edición

Reino Unido

Fecha de publicación

Información sobre derechos de publicación

© Springer Science+Business Media, Inc. 2006

Cobertura temática

Tabla de contenidos

Ethics, Ideologies and Sanctions

Wroe Alderson

An analysis of the newsletter, that was published by Alderson & Sessions, Incorporated during the 1950s provides insights into how Wroe Alderson and Robert Sessions viewed the 1950s manager. Also it offers a perspective for how contemporary marketing academicians might view or interact with the 1980s manager.

III - Wroe Alderson — writings on Management Practice and Ethical Behavior | Pp. 301-311

The American Economy and Christian Ethics

Wroe Alderson

One of the most successful and useful applications of Einstein’s General Theory of Relativity is within the field of cosmology. Newton’s theory of gravitation, involves attraction between celestial bodies. However, very little is said of the evolution of the universe itself. The universe was believed to be static, and its evolution was beyond any physical theory. But after the year 1917, things were different. Within two years after the birth of the General Theory of Relativity, Einstein realized that this theory actually could say something about the universe and constructed a static universemodel as a solution of the relativistic field equations. The era of modern cosmology had begun, which would revolutionize our view of the universe.

III - Wroe Alderson — writings on Management Practice and Ethical Behavior | Pp. 313-319

Planning and Problem Solving in Marketing: A Book Review

Arnold E. Amstutz

One of the most successful and useful applications of Einstein’s General Theory of Relativity is within the field of cosmology. Newton’s theory of gravitation, involves attraction between celestial bodies. However, very little is said of the evolution of the universe itself. The universe was believed to be static, and its evolution was beyond any physical theory. But after the year 1917, things were different. Within two years after the birth of the General Theory of Relativity, Einstein realized that this theory actually could say something about the universe and constructed a static universemodel as a solution of the relativistic field equations. The era of modern cosmology had begun, which would revolutionize our view of the universe.

III - Wroe Alderson — writings on Management Practice and Ethical Behavior | Pp. 321-325

Introduction to Part IV: Alderson’s Market Behavior Theory with its Links to Other Theories

Robert D. Tamilia

An analysis of the newsletter, that was published by Alderson & Sessions, Incorporated during the 1950s provides insights into how Wroe Alderson and Robert Sessions viewed the 1950s manager. Also it offers a perspective for how contemporary marketing academicians might view or interact with the 1980s manager.

IV - Commentaries on Aldersonian Marketing | Pp. 329-331

Alderson and Chamberlin

E. T. Grether

An analysis of the newsletter, that was published by Alderson & Sessions, Incorporated during the 1950s provides insights into how Wroe Alderson and Robert Sessions viewed the 1950s manager. Also it offers a perspective for how contemporary marketing academicians might view or interact with the 1980s manager.

IV - Commentaries on Aldersonian Marketing | Pp. 333-336

Alderson’s General Theory of Marketing: A Formalization

Shelby D. Hunt; James A. Muncy; Nina M. Ray

Wroe Alderson is one of three marketers to attempt a general theory of marketing. Substantial controversy exists concerning this general theory, partially because few understand Alderson and his work. The authors attempt to clarify Alderson’s work by “formalizing” his theory.

IV - Commentaries on Aldersonian Marketing | Pp. 337-349

Marketing Behaviour and Entrepreneurship: A Synthesis of Alderson and Austrian Economics

W. Duncan Reekie; Ronald Savitt

Wroe Alderson is one of three marketers to attempt a general theory of marketing. Substantial controversy exists concerning this general theory, partially because few understand Alderson and his work. The authors attempt to clarify Alderson’s work by “formalizing” his theory.

IV - Commentaries on Aldersonian Marketing | Pp. 351-364

An Alternative Paradigm for Marketing Theory

D. F. Dixon; I. F. Wilkinson

Wroe Alderson influenced considerably the development of marketing theory and practice. This article explicates how Alderson’s differential advantage theory of competition grounds his theory of market processes. It then shows how resource-advantage (R-A) theory incorporates and extends Alderson’s key concepts and generalizations. Consequently, we argue, R-A theory is toward a general theory of marketing.

IV - Commentaries on Aldersonian Marketing | Pp. 365-378

Alderson’s Transvection and Porter’s Value System

Richard L. Priem; Abdul M. A. Rasheed; Shahrzad Amirani

Alderson’s contributions to marketing (management) thought and theory are so far reaching that they are considered by some to be essential in building an understanding of marketing. Given the importance of his contributions, it is indeed surprising that he is but a name to current marketing students. The chapter attempts to find out why by analyzing the intellectual milieu in which he lived. An analysis of the environment will not only shed light as to why he has been forgotten but will also reveal where his seminal contributions came from, what their inherent weaknesses are and what’s missing. The world of academic marketing began to change toward the end of Alderson’s life, in part due to his unprecedented efforts to make marketing more theoretical and scientific. Current trends in marketing scholarship and education and how these trends transformed the marketing discipline in this post Aldersonian era are also discussed.

IV - Commentaries on Aldersonian Marketing | Pp. 379-404

Introduction to Part V: Original Contributions to This Publication

Stanley J. Shapiro

An analysis of the newsletter, that was published by Alderson & Sessions, Incorporated during the 1950s provides insights into how Wroe Alderson and Robert Sessions viewed the 1950s manager. Also it offers a perspective for how contemporary marketing academicians might view or interact with the 1980s manager.

V - Commentaries on Alderson the Marketer | Pp. 407-409