Catálogo de publicaciones - libros
A Twenty-First Century Guide to Aldersonian Marketing Though
Ben Wooliscroft ; Robert D. Tamilia ; Stanley J. Shapiro (eds.)
Resumen/Descripción – provisto por la editorial
No disponible.
Palabras clave – provistas por la editorial
Marketing; Methodology/History of Economic Thought
Disponibilidad
| Institución detectada | Año de publicación | Navegá | Descargá | Solicitá |
|---|---|---|---|---|
| No detectada | 2006 | SpringerLink |
Información
Tipo de recurso:
libros
ISBN impreso
978-0-387-26175-1
ISBN electrónico
978-0-387-28181-0
Editor responsable
Springer Nature
País de edición
Reino Unido
Fecha de publicación
2006
Información sobre derechos de publicación
© Springer Science+Business Media, Inc. 2006
Cobertura temática
Tabla de contenidos
Introduction to Functionalism
Wroe Alderson
An analysis of the newsletter, that was published by Alderson & Sessions, Incorporated during the 1950s provides insights into how Wroe Alderson and Robert Sessions viewed the 1950s manager. Also it offers a perspective for how contemporary marketing academicians might view or interact with the 1980s manager.
II - Alderson’s Theory of Market Behavior — Selected Writings | Pp. 165-184
Functionalism: Descriptive and Normative
Wroe Alderson
One of the most successful and useful applications of Einstein’s General Theory of Relativity is within the field of cosmology. Newton’s theory of gravitation, involves attraction between celestial bodies. However, very little is said of the evolution of the universe itself. The universe was believed to be static, and its evolution was beyond any physical theory. But after the year 1917, things were different. Within two years after the birth of the General Theory of Relativity, Einstein realized that this theory actually could say something about the universe and constructed a static universemodel as a solution of the relativistic field equations. The era of modern cosmology had begun, which would revolutionize our view of the universe.
II - Alderson’s Theory of Market Behavior — Selected Writings | Pp. 185-188
The Heterogeneous Market and the Organized Behavior System
Wroe Alderson
One of the most successful and useful applications of Einstein’s General Theory of Relativity is within the field of cosmology. Newton’s theory of gravitation, involves attraction between celestial bodies. However, very little is said of the evolution of the universe itself. The universe was believed to be static, and its evolution was beyond any physical theory. But after the year 1917, things were different. Within two years after the birth of the General Theory of Relativity, Einstein realized that this theory actually could say something about the universe and constructed a static universemodel as a solution of the relativistic field equations. The era of modern cosmology had begun, which would revolutionize our view of the universe.
II - Alderson’s Theory of Market Behavior — Selected Writings | Pp. 189-215
Information Flows in Heterogeneous Markets
Wroe Alderson
An analysis of the newsletter, that was published by Alderson & Sessions, Incorporated during the 1950s provides insights into how Wroe Alderson and Robert Sessions viewed the 1950s manager. Also it offers a perspective for how contemporary marketing academicians might view or interact with the 1980s manager.
II - Alderson’s Theory of Market Behavior — Selected Writings | Pp. 217-227
Transactions and Transvections
Wroe Alderson
An analysis of the newsletter, that was published by Alderson & Sessions, Incorporated during the 1950s provides insights into how Wroe Alderson and Robert Sessions viewed the 1950s manager. Also it offers a perspective for how contemporary marketing academicians might view or interact with the 1980s manager.
II - Alderson’s Theory of Market Behavior — Selected Writings | Pp. 229-249
Cooperation and conflict in marketing Channels
Wroe Alderson
One of the most successful and useful applications of Einstein’s General Theory of Relativity is within the field of cosmology. Newton’s theory of gravitation, involves attraction between celestial bodies. However, very little is said of the evolution of the universe itself. The universe was believed to be static, and its evolution was beyond any physical theory. But after the year 1917, things were different. Within two years after the birth of the General Theory of Relativity, Einstein realized that this theory actually could say something about the universe and constructed a static universemodel as a solution of the relativistic field equations. The era of modern cosmology had begun, which would revolutionize our view of the universe.
II - Alderson’s Theory of Market Behavior — Selected Writings | Pp. 251-268
Introduction to Part III: Wroe Alderson — Writings on Management Practice and Ethical Behavior
Stanley J. Shapiro
One of the most successful and useful applications of Einstein’s General Theory of Relativity is within the field of cosmology. Newton’s theory of gravitation, involves attraction between celestial bodies. However, very little is said of the evolution of the universe itself. The universe was believed to be static, and its evolution was beyond any physical theory. But after the year 1917, things were different. Within two years after the birth of the General Theory of Relativity, Einstein realized that this theory actually could say something about the universe and constructed a static universemodel as a solution of the relativistic field equations. The era of modern cosmology had begun, which would revolutionize our view of the universe.
III - Wroe Alderson — writings on Management Practice and Ethical Behavior | Pp. 271-273
Alderson, Sessions and the 1950s Manager
Robert F. Lusch
An analysis of the newsletter, that was published by Alderson & Sessions, Incorporated during the 1950s provides insights into how Wroe Alderson and Robert Sessions viewed the 1950s manager. Also it offers a perspective for how contemporary marketing academicians might view or interact with the 1980s manager.
III - Wroe Alderson — writings on Management Practice and Ethical Behavior | Pp. 275-281
A Basic Guide to Market Planning
Wroe Alderson
An analysis of the newsletter, that was published by Alderson & Sessions, Incorporated during the 1950s provides insights into how Wroe Alderson and Robert Sessions viewed the 1950s manager. Also it offers a perspective for how contemporary marketing academicians might view or interact with the 1980s manager.
III - Wroe Alderson — writings on Management Practice and Ethical Behavior | Pp. 283-290
Researcher Finds a Void in Freud… Advertisers Urged to Follow Path of Rational Problem Solving Rather than of Instinctive Drives
Wroe Alderson
An analysis of the newsletter, that was published by Alderson & Sessions, Incorporated during the 1950s provides insights into how Wroe Alderson and Robert Sessions viewed the 1950s manager. Also it offers a perspective for how contemporary marketing academicians might view or interact with the 1980s manager.
III - Wroe Alderson — writings on Management Practice and Ethical Behavior | Pp. 291-299