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Entering Emerging Markets: Motorola's Blueprint for Going Global

Guenter Schoenborn

Second Revised Edition.

Resumen/Descripción – provisto por la editorial

No disponible.

Palabras clave – provistas por la editorial

Emerging Markets/Globalization

Disponibilidad
Institución detectada Año de publicación Navegá Descargá Solicitá
No detectada 2006 SpringerLink

Información

Tipo de recurso:

libros

ISBN impreso

978-3-540-31745-6

ISBN electrónico

978-3-540-31746-3

Editor responsable

Springer Nature

País de edición

Reino Unido

Fecha de publicación

Información sobre derechos de publicación

© Springer Berlin · Heidelberg 2006

Cobertura temática

Tabla de contenidos

Regions in Transition

Guenter Schoenborn

In this chapter, I’ve shown you some of the most common notification and messaging middleware systems in use today, but there are many more. The difference between a notification system and a messaging system is becoming increasingly blurred, and many commercial products provide support for both. While research systems tend to be more documented in the literature, commercial systems are on the front line and often push the envelope by using new techniques that can be of general interest.

Pp. 1-4

The 21st Century Has Entered the Door

Guenter Schoenborn

In this chapter, I’ve shown you some of the most common notification and messaging middleware systems in use today, but there are many more. The difference between a notification system and a messaging system is becoming increasingly blurred, and many commercial products provide support for both. While research systems tend to be more documented in the literature, commercial systems are on the front line and often push the envelope by using new techniques that can be of general interest.

Pp. 5-14

An Unprecedented Market Scenario

Guenter Schoenborn

In this chapter, I’ve shown you some of the most common notification and messaging middleware systems in use today, but there are many more. The difference between a notification system and a messaging system is becoming increasingly blurred, and many commercial products provide support for both. While research systems tend to be more documented in the literature, commercial systems are on the front line and often push the envelope by using new techniques that can be of general interest.

Pp. 15-25

The Exploration and Pre-Startup Phase

Guenter Schoenborn

In this chapter, I’ve shown you some of the most common notification and messaging middleware systems in use today, but there are many more. The difference between a notification system and a messaging system is becoming increasingly blurred, and many commercial products provide support for both. While research systems tend to be more documented in the literature, commercial systems are on the front line and often push the envelope by using new techniques that can be of general interest.

Pp. 27-49

The Startup Phase

Guenter Schoenborn

In this chapter, I’ve shown you some of the most common notification and messaging middleware systems in use today, but there are many more. The difference between a notification system and a messaging system is becoming increasingly blurred, and many commercial products provide support for both. While research systems tend to be more documented in the literature, commercial systems are on the front line and often push the envelope by using new techniques that can be of general interest.

Pp. 51-67

The Consolidation Phase

Guenter Schoenborn

In this chapter, I’ve shown you some of the most common notification and messaging middleware systems in use today, but there are many more. The difference between a notification system and a messaging system is becoming increasingly blurred, and many commercial products provide support for both. While research systems tend to be more documented in the literature, commercial systems are on the front line and often push the envelope by using new techniques that can be of general interest.

Pp. 69-73

The Maintenance and Expansion Phase

Guenter Schoenborn

In this chapter, I’ve shown you some of the most common notification and messaging middleware systems in use today, but there are many more. The difference between a notification system and a messaging system is becoming increasingly blurred, and many commercial products provide support for both. While research systems tend to be more documented in the literature, commercial systems are on the front line and often push the envelope by using new techniques that can be of general interest.

Pp. 75-81

Added Value of Market Entry Strategies

Guenter Schoenborn

In this chapter, I’ve shown you some of the most common notification and messaging middleware systems in use today, but there are many more. The difference between a notification system and a messaging system is becoming increasingly blurred, and many commercial products provide support for both. While research systems tend to be more documented in the literature, commercial systems are on the front line and often push the envelope by using new techniques that can be of general interest.

Pp. 83-93

Field Experiences in Virgin Markets

Guenter Schoenborn

In this chapter, I’ve shown you some of the most common notification and messaging middleware systems in use today, but there are many more. The difference between a notification system and a messaging system is becoming increasingly blurred, and many commercial products provide support for both. While research systems tend to be more documented in the literature, commercial systems are on the front line and often push the envelope by using new techniques that can be of general interest.

Pp. 95-109

The Crucial Role of Corporate Functions

Guenter Schoenborn

In this chapter, I’ve shown you some of the most common notification and messaging middleware systems in use today, but there are many more. The difference between a notification system and a messaging system is becoming increasingly blurred, and many commercial products provide support for both. While research systems tend to be more documented in the literature, commercial systems are on the front line and often push the envelope by using new techniques that can be of general interest.

Pp. 111-121