Catálogo de publicaciones - libros

The chapter introduces the analysis of media resistance and presents the research questions: What is at stake for resisters, how did media resistance inspire organized action and how is media resistance sustained? Media resisters are often seen as moralists, Luddites, laggards or cultural pessimists, but this book argues that media resistance is grounded in broadly shared values: Morality, culture, enlightenment, democracy, community and health.

Media resistance was shaped by industrialization and urbanization, and the debates over mass society and mass culture. The chapter reviews resistance to early mass media: print and books, serial fiction, cinema, radio and comics, and show how these media were seen to undermine morality, culture, enlightenment, democracy, community and health. The chapter discusses campaigns and protests against early mass media and shows that a common feature was a struggle for political and institutional control, prohibition or censorship.

Media resistance is a recurring theme in contemporary culture, and comprises familiar concerns that can be used to create speculative and readable stories and plots. The chapter discusses key works of dystopic fiction that have inspired media resistance until today: Huxley’s (1932), Orwell’s (1949) and Bradbury’s (1953). All three novels portray authoritarian societies where the growth of mass media represents a danger to civilization. The screen media (cinema and television) are depicted as particularly bad, whereas print culture and books are depicted as representing hope for humanity.

No modern medium has been detested as much as television. The chapter reviews key works by Mary Whitehouse, Marie Winn, Jerry Mander and Neil Postman deeming television to be a cause of social ills in the 1960s, 1970s and 1980s. Television was seen to undermine democracy, community and enlightenment, obstructing a moral lifestyle, and impairing mental and physical health. The chapter discusses collective action against television through movements such as TV-Free America, the British White dot and Adbusters. While anti-television activism did not inspire a general rejection of television, TV-Turnoff Week from the mid-1990s became a way for organizations, professions, communities and individuals to demonstrate their resentment and point to television as an explanation for social change to the worse.

Internet was eagerly awaited as a liberation from television. Yet, a decade into the new century, warnings about the negative consequences of online and social media proliferated. Critics claim that social and online media undermine broadly shared values: morality, culture, enlightenment, democracy, community and health. With increasingly ubiquitous media, the chapter argues that it is difficult to propose political measures to restrict media. However, a parallel development is the emergence of self-help guides, websites and confessionals inspiring users to media detox and abstention.

Media resistance is a recurring theme in contemporary culture, and inspire fiction writers as well as film-makers. This chapter discusses dystopian films where media are portrayed as evil, dangerous or bad in other ways. (1979), (1983), (1998), (2012) and (2013) reflect criticism of network television, video and cable, reality television, social and online media, and virtual reality. The films aid the discussion in the book by providing speculative answers to the question: What if resisters were right? What would our world look like if their warnings came true?

The final chapter compares and contrasts media resistance across media, historical periods and national borders. While there is strong continuity in the values that resisters perceive to be at stake, there are also profound changes. One important change is that media resistance increasingly has moved from the political to the personal domain. Three explanations are offered for how media resistance is sustained as a strong cultural current: media resistance is flexible and adaptable, media resistance is connected with other great narratives of hope and decline, and media resisters keep a distance from (empirical) media research.