Catálogo de publicaciones - revistas

<jats:p> While research has gauged the degree to which political actors focus on their personal rather than their more public sides in their communication efforts, few studies have assessed the extent to which personalized content succeeds in gaining traction among online followers. The current study does just that, focusing on the Instagram accounts operated by Norwegian parties and party leaders. Results indicate that party leaders emerge as more successful than parties in gaining attention through ‘likes’ and comments and that they offer personalized content to higher degrees than the parties they represent. While personalized content might lead to increased political engagement among citizens, the fact that personalization ‘works’ in terms of gaining attention might also skew political PR and marketing towards excessive use of such themes. </jats:p>

<jats:p>A fascination for the authentic is pervasive in contemporary culture. This article discusses texts recommending digital detox and how these accentuate dilemmas of what it means to be authentically human in the age of constant connectivity. Digital detox can be defined as a periodic disconnection from social or online media, or strategies to reduce digital media involvement. Digital detox stands in a long tradition of media resistance and resistance to new communication technologies, and non-use of media, but advocates balance and awareness more than permanent disconnection. Drawing on the analysis of 20 texts promoting digital detox: self-help literature, memoirs and corporate websites, the article discusses how problems with digital media are defined and recommended strategies to handle them. The analysis is structured around three dominant themes emerging in the material: descriptions of temporal overload and 24/7 connectivity, experiences of spatial intrusion and loss of contact with ‘real life’ and descriptions of damage to body and mind. A second research topic concerns how arguments for digital detox can be understood within a wider cultural and political context. Here, we argue that digital detox texts illuminate the rise of a self-regulation society, where individuals are expected to take personal responsibility for balancing risks and pressures, as well as representing a form of commodification of authenticity and nostalgia.</jats:p>