Catálogo de publicaciones - libros
Aggregation Functions: A Guide for Practitioners
Gleb Beliakov Ana Pradera Tomasa Calvo
Resumen/Descripción – provisto por la editorial
No disponible.
Palabras clave – provistas por la editorial
Theory of Computation; Appl.Mathematics/Computational Methods of Engineering; Software Engineering; Artificial Intelligence (incl. Robotics)
Disponibilidad
Institución detectada | Año de publicación | Navegá | Descargá | Solicitá |
---|---|---|---|---|
No detectada | 2007 | SpringerLink |
Información
Tipo de recurso:
libros
ISBN impreso
978-3-540-73720-9
ISBN electrónico
978-3-540-73721-6
Editor responsable
Springer Nature
País de edición
Reino Unido
Fecha de publicación
2007
Información sobre derechos de publicación
© Springer-Verlag Berlin Heidelberg 2007
Tabla de contenidos
Introduction
Gleb Beliakov; Ana Pradera; Tomasa Calvo
This study examines the relationship between individual characteristics, product characteristics and media richness fit to explain the consumer channel preference. Based on prior research, hypotheses were tested with a sample of 749 consumers. The results show that the media richness fit moderates the degree of the relationship between the individual/product characteristics and the consumer channel preference. Thus, depending on the level of the media richness fit, the level of confidence in the channel, the attitude towards the channel, the experience level with the channel, the perceived risk vis-à-vis the channel, the perceived product complexity, the perceived product intangibility, and the consumer’s product involvement correlate differently with the consumer channel preference. Theoretical and managerial implications of the findings and avenues for future research are discussed.
Pp. 1-37
Averaging Functions
Gleb Beliakov; Ana Pradera; Tomasa Calvo
This study examines the relationship between individual characteristics, product characteristics and media richness fit to explain the consumer channel preference. Based on prior research, hypotheses were tested with a sample of 749 consumers. The results show that the media richness fit moderates the degree of the relationship between the individual/product characteristics and the consumer channel preference. Thus, depending on the level of the media richness fit, the level of confidence in the channel, the attitude towards the channel, the experience level with the channel, the perceived risk vis-à-vis the channel, the perceived product complexity, the perceived product intangibility, and the consumer’s product involvement correlate differently with the consumer channel preference. Theoretical and managerial implications of the findings and avenues for future research are discussed.
Pp. 39-122
Conjunctive and Disjunctive Functions
Gleb Beliakov; Ana Pradera; Tomasa Calvo
This study examines the relationship between individual characteristics, product characteristics and media richness fit to explain the consumer channel preference. Based on prior research, hypotheses were tested with a sample of 749 consumers. The results show that the media richness fit moderates the degree of the relationship between the individual/product characteristics and the consumer channel preference. Thus, depending on the level of the media richness fit, the level of confidence in the channel, the attitude towards the channel, the experience level with the channel, the perceived risk vis-à-vis the channel, the perceived product complexity, the perceived product intangibility, and the consumer’s product involvement correlate differently with the consumer channel preference. Theoretical and managerial implications of the findings and avenues for future research are discussed.
Pp. 123-196
Mixed Functions
Gleb Beliakov; Ana Pradera; Tomasa Calvo
This study examines the relationship between individual characteristics, product characteristics and media richness fit to explain the consumer channel preference. Based on prior research, hypotheses were tested with a sample of 749 consumers. The results show that the media richness fit moderates the degree of the relationship between the individual/product characteristics and the consumer channel preference. Thus, depending on the level of the media richness fit, the level of confidence in the channel, the attitude towards the channel, the experience level with the channel, the perceived risk vis-à-vis the channel, the perceived product complexity, the perceived product intangibility, and the consumer’s product involvement correlate differently with the consumer channel preference. Theoretical and managerial implications of the findings and avenues for future research are discussed.
Pp. 197-260
Choice and Construction of Aggregation Functions
Gleb Beliakov; Ana Pradera; Tomasa Calvo
This study examines the relationship between individual characteristics, product characteristics and media richness fit to explain the consumer channel preference. Based on prior research, hypotheses were tested with a sample of 749 consumers. The results show that the media richness fit moderates the degree of the relationship between the individual/product characteristics and the consumer channel preference. Thus, depending on the level of the media richness fit, the level of confidence in the channel, the attitude towards the channel, the experience level with the channel, the perceived risk vis-à-vis the channel, the perceived product complexity, the perceived product intangibility, and the consumer’s product involvement correlate differently with the consumer channel preference. Theoretical and managerial implications of the findings and avenues for future research are discussed.
Pp. 261-269
Interpolatory Type Aggregation Functions
Gleb Beliakov; Ana Pradera; Tomasa Calvo
This study examines the relationship between individual characteristics, product characteristics and media richness fit to explain the consumer channel preference. Based on prior research, hypotheses were tested with a sample of 749 consumers. The results show that the media richness fit moderates the degree of the relationship between the individual/product characteristics and the consumer channel preference. Thus, depending on the level of the media richness fit, the level of confidence in the channel, the attitude towards the channel, the experience level with the channel, the perceived risk vis-à-vis the channel, the perceived product complexity, the perceived product intangibility, and the consumer’s product involvement correlate differently with the consumer channel preference. Theoretical and managerial implications of the findings and avenues for future research are discussed.
Pp. 271-296
Other Types of Aggregation and Additional Properties
Gleb Beliakov; Ana Pradera; Tomasa Calvo
This study examines the relationship between individual characteristics, product characteristics and media richness fit to explain the consumer channel preference. Based on prior research, hypotheses were tested with a sample of 749 consumers. The results show that the media richness fit moderates the degree of the relationship between the individual/product characteristics and the consumer channel preference. Thus, depending on the level of the media richness fit, the level of confidence in the channel, the attitude towards the channel, the experience level with the channel, the perceived risk vis-à-vis the channel, the perceived product complexity, the perceived product intangibility, and the consumer’s product involvement correlate differently with the consumer channel preference. Theoretical and managerial implications of the findings and avenues for future research are discussed.
Pp. 297-304