Catálogo de publicaciones - libros
Business Success in China
Markus B. Hofer ; Bernhard Ebel (eds.)
Resumen/Descripción – provisto por la editorial
No disponible.
Palabras clave – provistas por la editorial
Emerging Markets/Globalization; Marketing; Organization
Disponibilidad
Institución detectada | Año de publicación | Navegá | Descargá | Solicitá |
---|---|---|---|---|
No detectada | 2007 | SpringerLink |
Información
Tipo de recurso:
libros
ISBN impreso
978-3-540-34614-2
ISBN electrónico
978-3-540-34615-9
Editor responsable
Springer Nature
País de edición
China
Fecha de publicación
2007
Información sobre derechos de publicación
© Springer-Verlag Berlin Heidelberg 2007
Cobertura temática
Tabla de contenidos
The Run to China — and the Need of Better Information and Analysis
Hubert Fromlet
Xenon is an inert gas with a very large electron environment that makes it sensitive to any interaction, even physical. In the case of Xe isotope (spin 1/2), the resulting electronic perturbation is directly transmitted to the nucleus and, therefore, affects the nuclear magnetic resonance chemical shift. In this chapter, we report some applications of this technique in both fundamental and applied research in the field of microporous and mesoporous solids.
Part Two - Strategies for Market Entry and Business Success | Pp. 131-150
Market Research as a Module in Market Strategies in China
Brigitte Wolff
As the Chinese market continues to grow and is subject to constant change, careful preparation for market entry is essential. Effective market entry strategies can only result from a deep insight into the relevant market that the company plans to tap in to.
This requires a well thought-through market research including competitor analysis. In the consumer product field, a focus on much more regional differences is a must. Companies have to adopt a China strategy which is not necessarily similar to the “international” one and which is based on the local market data.
Even if there are signs that China will grow into the international world community, Chinese culture and local peculiarities will remain to a certain extent.
The foreign company should choose a partner for its market research who knows the Western and the Chinese markets.
Part Two - Strategies for Market Entry and Business Success | Pp. 151-167
Legal Constraints on Business in China
Sven-Michael Werner
Due to the geographical dimension of China and the amount and density of the industrial parks in certain areas, it is not easy to obtain a sufficient overview, not to mention a comparison of the locations. Using the criteria presented, investment locations can be structured and systematically analyzed. To illustrate this kind of approach, the most important location criteria have been specified and evaluated for the Wujin High-Tech Industrial Zone (WIZ). If WIZ was positioned in the matrix of competitive advantages discussed before, the result would be quite positive.
The final choice of an industrial park strongly depends on the corporate strategies and objectives. The evaluation process introduced here should be seen as a decision-making guideline.
Part Two - Strategies for Market Entry and Business Success | Pp. 169-178
Successful Business Relations with China — To-Dos and Taboos
Sylvia Knoss; Helen Beveridge
Due to the geographical dimension of China and the amount and density of the industrial parks in certain areas, it is not easy to obtain a sufficient overview, not to mention a comparison of the locations. Using the criteria presented, investment locations can be structured and systematically analyzed. To illustrate this kind of approach, the most important location criteria have been specified and evaluated for the Wujin High-Tech Industrial Zone (WIZ). If WIZ was positioned in the matrix of competitive advantages discussed before, the result would be quite positive.
The final choice of an industrial park strongly depends on the corporate strategies and objectives. The evaluation process introduced here should be seen as a decision-making guideline.
Part Two - Strategies for Market Entry and Business Success | Pp. 179-195
The Insurance and Banking Sectors in China
Heinz Dollberg
Due to the geographical dimension of China and the amount and density of the industrial parks in certain areas, it is not easy to obtain a sufficient overview, not to mention a comparison of the locations. Using the criteria presented, investment locations can be structured and systematically analyzed. To illustrate this kind of approach, the most important location criteria have been specified and evaluated for the Wujin High-Tech Industrial Zone (WIZ). If WIZ was positioned in the matrix of competitive advantages discussed before, the result would be quite positive.
The final choice of an industrial park strongly depends on the corporate strategies and objectives. The evaluation process introduced here should be seen as a decision-making guideline.
Part Three - Practical Insights from China | Pp. 199-210
Automotive Dragon Power in China
Markus B. Hofer; Bernhard Ebel; Jana Schmutzler de Uribe
Due to the geographical dimension of China and the amount and density of the industrial parks in certain areas, it is not easy to obtain a sufficient overview, not to mention a comparison of the locations. Using the criteria presented, investment locations can be structured and systematically analyzed. To illustrate this kind of approach, the most important location criteria have been specified and evaluated for the Wujin High-Tech Industrial Zone (WIZ). If WIZ was positioned in the matrix of competitive advantages discussed before, the result would be quite positive.
The final choice of an industrial park strongly depends on the corporate strategies and objectives. The evaluation process introduced here should be seen as a decision-making guideline.
Part Three - Practical Insights from China | Pp. 211-222
Business Development in China: Volkswagen’s Involvement in this Emerging Market
Johannes Wyrwoll; Ralf Hanschen
Due to the geographical dimension of China and the amount and density of the industrial parks in certain areas, it is not easy to obtain a sufficient overview, not to mention a comparison of the locations. Using the criteria presented, investment locations can be structured and systematically analyzed. To illustrate this kind of approach, the most important location criteria have been specified and evaluated for the Wujin High-Tech Industrial Zone (WIZ). If WIZ was positioned in the matrix of competitive advantages discussed before, the result would be quite positive.
The final choice of an industrial park strongly depends on the corporate strategies and objectives. The evaluation process introduced here should be seen as a decision-making guideline.
Part Three - Practical Insights from China | Pp. 223-242
Engineering Business in China
Savas Tümis; Bin Shen; Daniel Mohr
As the Chinese market continues to grow and is subject to constant change, careful preparation for market entry is essential. Effective market entry strategies can only result from a deep insight into the relevant market that the company plans to tap in to.
This requires a well thought-through market research including competitor analysis. In the consumer product field, a focus on much more regional differences is a must. Companies have to adopt a China strategy which is not necessarily similar to the “international” one and which is based on the local market data.
Even if there are signs that China will grow into the international world community, Chinese culture and local peculiarities will remain to a certain extent.
The foreign company should choose a partner for its market research who knows the Western and the Chinese markets.
Part Three - Practical Insights from China | Pp. 243-254
Market Entry and Business Success in PR China — The Case of MAN Roland
Markus Rall
Due to the geographical dimension of China and the amount and density of the industrial parks in certain areas, it is not easy to obtain a sufficient overview, not to mention a comparison of the locations. Using the criteria presented, investment locations can be structured and systematically analyzed. To illustrate this kind of approach, the most important location criteria have been specified and evaluated for the Wujin High-Tech Industrial Zone (WIZ). If WIZ was positioned in the matrix of competitive advantages discussed before, the result would be quite positive.
The final choice of an industrial park strongly depends on the corporate strategies and objectives. The evaluation process introduced here should be seen as a decision-making guideline.
Part Three - Practical Insights from China | Pp. 255-262
Invest in China — How to Find the Right Location
Stefan Herr; James Gong; Xuyong Shi
Due to the geographical dimension of China and the amount and density of the industrial parks in certain areas, it is not easy to obtain a sufficient overview, not to mention a comparison of the locations. Using the criteria presented, investment locations can be structured and systematically analyzed. To illustrate this kind of approach, the most important location criteria have been specified and evaluated for the Wujin High-Tech Industrial Zone (WIZ). If WIZ was positioned in the matrix of competitive advantages discussed before, the result would be quite positive.
The final choice of an industrial park strongly depends on the corporate strategies and objectives. The evaluation process introduced here should be seen as a decision-making guideline.
Part Three - Practical Insights from China | Pp. 263-271