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In this chapter, we take a look at what a fresh new startup, Cork’d (http://corkd.com), is doing. In the process, one of the founders of Cork’d, renowned developer, designer, blogger, and author Dan Cederholm, talks about microformats, why they interest him, what he’s been doing with them, and what he thinks he’ll be doing with them in the near future.

In the last chapter, we examined Cork’d, a small, innovative, recent startup. In this chapter, we move on to take a look at a company that represents the other extreme on the Web: Yahoo, arguably the Web’s most visited site. Unlike many other highly visited sites, such as Google, Yahoo’s traffic comes largely from the content it publishes across a broad spectrum of sites. Yahoo is almost certainly the largest publisher on the Web in this respect.

Surprisingly, one of the most common questions I get when speaking about microformats (which for my sins I do quite a bit) is, “How can I develop a new microformat?” or at the very least “How are microformats developed?”