Catálogo de publicaciones - libros

Mobile terminals are an interesting medium for advertising because of the high penetration rates and their character as personal communication devices. Since advertising in general has the reputation of being something annoying there has to be some kind of incentive mechanism to obtain permission from the consumers for advertising on their mobile terminals. The MoMa-system for mobile and wireless advertising described in the following article focuses on personalized information as such an incentive mechanism. For the provision of personalized information a system requires personal data like profile information and the current location of an user. But there are privacy concerns when providing such information for a mobile advertising application, of course. Thus we designed MoMa in a way to realize both of this conflicting requirement: personalized information and guaranteeing data protection.

Location aware capabilities can supply context and location sensitive information and support enabling users to be contactable and locatable within a wider mobile environment. These location awareness attributes can also be used to monitor user activities and movement through space and time. This paper explores location aware technologies and the resulting changing privacy and security landscapes for such mobile systems. The paper argues that the real challenge of meeting privacy obligations will be how to limit the joining-up or collaboration between the different monitoring technologies. However, this joining up capability is the very nature of information systems.

At a time when mobile service adoption rates remain much lower than anticipated, better understanding of users’ behavior and attitude towards new technology becomes critical. This paper brings insights from behavioral economics to the technology acceptance research domain to investigate adoption of advanced mobile services. Through a field study of mobile service acceptance and use, we explore user behavior during the initial stages of technology adoption. We argue that in order to better understand the cognitive processes underlying technology acceptance or rejection decisions for advanced mobile services, the economic aspects of those processes must be considered. This is especially the case given the similarity of new mobile services to those currently available to consumers through other means and the inherent elements of substitution which exist therein.