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Business Success in China

Markus B. Hofer ; Bernhard Ebel (eds.)

Resumen/Descripción – provisto por la editorial

No disponible.

Palabras clave – provistas por la editorial

Emerging Markets/Globalization; Marketing; Organization

Disponibilidad
Institución detectada Año de publicación Navegá Descargá Solicitá
No detectada 2007 SpringerLink

Información

Tipo de recurso:

libros

ISBN impreso

978-3-540-34614-2

ISBN electrónico

978-3-540-34615-9

Editor responsable

Springer Nature

País de edición

China

Fecha de publicación

Información sobre derechos de publicación

© Springer-Verlag Berlin Heidelberg 2007

Cobertura temática

Tabla de contenidos

The Rise of the Dragon

Bernhard Ebel; Markus B. Hofer; Jana Schmutzler de Uribe

Due to the geographical dimension of China and the amount and density of the industrial parks in certain areas, it is not easy to obtain a sufficient overview, not to mention a comparison of the locations. Using the criteria presented, investment locations can be structured and systematically analyzed. To illustrate this kind of approach, the most important location criteria have been specified and evaluated for the Wujin High-Tech Industrial Zone (WIZ). If WIZ was positioned in the matrix of competitive advantages discussed before, the result would be quite positive.

The final choice of an industrial park strongly depends on the corporate strategies and objectives. The evaluation process introduced here should be seen as a decision-making guideline.

Part One - Opportunities and Challenges in China | Pp. 3-10

The Chinese Consumer Puzzle - Placing Branded FMCG in the Chinese Market

Matthias Schramm; Markus Taube

Due to the geographical dimension of China and the amount and density of the industrial parks in certain areas, it is not easy to obtain a sufficient overview, not to mention a comparison of the locations. Using the criteria presented, investment locations can be structured and systematically analyzed. To illustrate this kind of approach, the most important location criteria have been specified and evaluated for the Wujin High-Tech Industrial Zone (WIZ). If WIZ was positioned in the matrix of competitive advantages discussed before, the result would be quite positive.

The final choice of an industrial park strongly depends on the corporate strategies and objectives. The evaluation process introduced here should be seen as a decision-making guideline.

Part One - Opportunities and Challenges in China | Pp. 11-28

After the Hype: Investment in China?

Stefan Lippert

Due to the geographical dimension of China and the amount and density of the industrial parks in certain areas, it is not easy to obtain a sufficient overview, not to mention a comparison of the locations. Using the criteria presented, investment locations can be structured and systematically analyzed. To illustrate this kind of approach, the most important location criteria have been specified and evaluated for the Wujin High-Tech Industrial Zone (WIZ). If WIZ was positioned in the matrix of competitive advantages discussed before, the result would be quite positive.

The final choice of an industrial park strongly depends on the corporate strategies and objectives. The evaluation process introduced here should be seen as a decision-making guideline.

Part One - Opportunities and Challenges in China | Pp. 29-37

The China Boom - What’s Left for Us?

Frank Sieren

Xenon is an inert gas with a very large electron environment that makes it sensitive to any interaction, even physical. In the case of Xe isotope (spin 1/2), the resulting electronic perturbation is directly transmitted to the nucleus and, therefore, affects the nuclear magnetic resonance chemical shift. In this chapter, we report some applications of this technique in both fundamental and applied research in the field of microporous and mesoporous solids.

Part One - Opportunities and Challenges in China | Pp. 39-47

Tao, Strategy and Li

Chin-Ning Chu

Due to the geographical dimension of China and the amount and density of the industrial parks in certain areas, it is not easy to obtain a sufficient overview, not to mention a comparison of the locations. Using the criteria presented, investment locations can be structured and systematically analyzed. To illustrate this kind of approach, the most important location criteria have been specified and evaluated for the Wujin High-Tech Industrial Zone (WIZ). If WIZ was positioned in the matrix of competitive advantages discussed before, the result would be quite positive.

The final choice of an industrial park strongly depends on the corporate strategies and objectives. The evaluation process introduced here should be seen as a decision-making guideline.

Part One - Opportunities and Challenges in China | Pp. 49-52

Conquering the Dragon — Entry Strategies for the Chinese Market

Jana Schmutzler de Uribe; Bernhard Ebel; Markus B. Hofer

Due to the geographical dimension of China and the amount and density of the industrial parks in certain areas, it is not easy to obtain a sufficient overview, not to mention a comparison of the locations. Using the criteria presented, investment locations can be structured and systematically analyzed. To illustrate this kind of approach, the most important location criteria have been specified and evaluated for the Wujin High-Tech Industrial Zone (WIZ). If WIZ was positioned in the matrix of competitive advantages discussed before, the result would be quite positive.

The final choice of an industrial park strongly depends on the corporate strategies and objectives. The evaluation process introduced here should be seen as a decision-making guideline.

Part Two - Strategies for Market Entry and Business Success | Pp. 55-67

Competing in the Dragon’s Den: Strategies for a Changed China

Peter Williamson; Ming Zeng

Due to the geographical dimension of China and the amount and density of the industrial parks in certain areas, it is not easy to obtain a sufficient overview, not to mention a comparison of the locations. Using the criteria presented, investment locations can be structured and systematically analyzed. To illustrate this kind of approach, the most important location criteria have been specified and evaluated for the Wujin High-Tech Industrial Zone (WIZ). If WIZ was positioned in the matrix of competitive advantages discussed before, the result would be quite positive.

The final choice of an industrial park strongly depends on the corporate strategies and objectives. The evaluation process introduced here should be seen as a decision-making guideline.

Part Two - Strategies for Market Entry and Business Success | Pp. 69-85

Business Strategy in China’s Transformation

Jonathan Story

This chapter starts from the premise that China’s open-ended process of transformation lies away from its inherited communist party-state structures, and provides a framework to help conceptualize the party-state’s evolution. Prevailing business conditions derive from this transformation, which lies at the heart of management’s dilemmas in doing business in China. Looking forward, we are in the very early stages of China’s incorporation into the global business system. China’s entry is as good as irreversible. That means extensive and continued further changes in the way that China’s markets evolve, and a long learning process ahead for companies operating there. What matters in China, for management, as well as for the regime, is muddling by on a day-to-day basis, with a broad vision of where we want to go. The regime is undecided, which is one further reason why in China regime change lies ahead.

Part Two - Strategies for Market Entry and Business Success | Pp. 87-100

A Guide to Business Success in China for Foreign Enterprises

Kang Gang Hu

Due to the geographical dimension of China and the amount and density of the industrial parks in certain areas, it is not easy to obtain a sufficient overview, not to mention a comparison of the locations. Using the criteria presented, investment locations can be structured and systematically analyzed. To illustrate this kind of approach, the most important location criteria have been specified and evaluated for the Wujin High-Tech Industrial Zone (WIZ). If WIZ was positioned in the matrix of competitive advantages discussed before, the result would be quite positive.

The final choice of an industrial park strongly depends on the corporate strategies and objectives. The evaluation process introduced here should be seen as a decision-making guideline.

Part Two - Strategies for Market Entry and Business Success | Pp. 101-117

Effective Pricing Strategies for Foreign and Chinese Companies

Stefan Herr; Fan Oswald-Chen; Ying Yang

Due to the geographical dimension of China and the amount and density of the industrial parks in certain areas, it is not easy to obtain a sufficient overview, not to mention a comparison of the locations. Using the criteria presented, investment locations can be structured and systematically analyzed. To illustrate this kind of approach, the most important location criteria have been specified and evaluated for the Wujin High-Tech Industrial Zone (WIZ). If WIZ was positioned in the matrix of competitive advantages discussed before, the result would be quite positive.

The final choice of an industrial park strongly depends on the corporate strategies and objectives. The evaluation process introduced here should be seen as a decision-making guideline.

Part Two - Strategies for Market Entry and Business Success | Pp. 119-130