Catálogo de publicaciones - libros

This chapter examines the Creating Shared Value (CSV) approach to reach the poor through integrated social and business goals. CSV simply means that when making business decisions on future plans and investments, companies simultaneously consider what long-term value can be created both for society and for shareholders. The chapter describes how the approach has been applied in Nestlé’s international dairy programs and identifies three major results: including more small farmers in supply chains, reducing their poverty, and increasing the local availability of dietary calories, protein, calcium, and various micronutrients.

This chapter describes how the extent of poverty and the causes and nature of marginality vary from place to place, depending on the natural resource, livelihood strategy, climatic, agro-ecological, and socio-cultural conditions. Local attributes of marginality were assessed in four different districts of rural Ethiopia. Extreme land degradation was a key force in one district, lack of credit in another, competitive commercial pressure in another district, and resource management practices according to cultural values in the remaining district. There was always a complex interplay of various factors that exclude some people from the benefits of economic growth that others enjoy. Independently from the different features of marginality, this interplay was found to be a root cause of poverty in all of the districts studied.