Catálogo de publicaciones

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings.

• Includes web extras, tables, problem and solution exercises
• Contains extensive references to real-world examples of good practice
• Details practical examples and case summaries from leading libraries
• Explores the importance of marketing and promoting academic libraries
• Provides resources for readers to help create marketing plans

Markov process theory is basically an extension of ordinary calculus to accommodate functions whos time evolutions are not entirely deterministic. It is a subject that is becoming increasingly important for many fields of science. This book develops the single-variable theory of both continuous and jump Markov processes in a way that should appeal especially to physicists and chemists at the senior and graduate level.

Key Features
* A self-contained, prgamatic exposition of the needed elements of random variable theory
* Logically integrated derviations of the Chapman-Kolmogorov equation, the Kramers-Moyal equations, the Fokker-Planck equations, the Langevin equation, the master equations, and the moment equations
* Detailed exposition of Monte Carlo simulation methods, with plots of many numerical examples
* Clear treatments of first passages, first exits, and stable state fluctuations and transitions
* Carefully drawn applications to Brownian motion, molecular diffusion, and chemical kinetics

An understanding of the mineral nutrition of plants is of fundamental importance in both basic and applied plant sciences. The Second Edition of this book retains the aim of the first in presenting the principles of mineral nutrition in the light of current advances.
This volume retains the structure of the first edition, being divided into two parts: Nutritional Physiology and Soil-Plant Relationships. In Part I, more emphasis has been placed on root-shoot interactions, stress physiology, water relations, and functions of micronutrients. In view of the worldwide increasing interest in plant-soil interactions, Part II has been considerably altered and extended, particularly on the effects of external and interal factors on root growth and chapter 15 on the root-soil interface.
The second edition will be invaluable to both advanced students and researchers.

Key Features
* Second Edition of this established text
* Structure of the book remains the same
* 50% of the reference and 50% of the figures and tables have been replaced
* Whole of the text has been revised
* Coverage of plant (soil interactions has been increased considerably)

An understanding of the mineral nutrition of plants is of fundamental importance in both basic and applied plant sciences. The Second Edition of this book retains the aim of the first in presenting the principles of mineral nutrition in the light of current advances.
This volume retains the structure of the first edition, being divided into two parts: Nutritional Physiology and Soil-Plant Relationships. In Part I, more emphasis has been placed on root-shoot interactions, stress physiology, water relations, and functions of micronutrients. In view of the worldwide increasing interest in plant-soil interactions, Part II has been considerably altered and extended, particularly on the effects of external and interal factors on root growth and chapter 15 on the root-soil interface.
The second edition will be invaluable to both advanced students and researchers.

Key Features
* Second Edition of this established text
* Structure of the book remains the same
* 50% of the reference and 50% of the figures and tables have been replaced
* Whole of the text has been revised
* Coverage of plant (soil interactions has been increased considerably)

Martensitic Transformation examines martensitic transformation based on the known crystallographical data. Topics covered range from the crystallography of martensite to the transformation temperature and rate of martensite formation. The conditions for martensite formation and stabilization of austenite are also discussed, along with the crystallographic theory of martensitic transformations.

Comprised of six chapters, this book begins with an introduction to martensite and martensitic transformation, with emphasis on the basic properties of martensite in steels such as carbon steels. The next two chapters deal with the crystallography of martensite and discuss the martensitic transformation behavior of the second-order transition; lattice imperfections in martensite; and close-packed layer structures of martensites produced from ? phase in noble-metal-base alloys. Thermodynamical problems and kinetics are also analysed, together with conditions for the nucleation of martensite and problems concerning stabilization of austenite. The last chapter discusses the theory of the mechanism underlying martensitic transformation.

This monograph will be of interest to metallurgists and materials scientists.

Mass Production of Beneficial Organisms: Invertebrates and Entomopathogens is an essential reference and teaching tool for researchers in developed and developing countries working to produce "natural enemies" in biological control and integrated pest management programs.

As we become aware of the negative impact of pesticides in human health and on the environment, interest is rapidly increasing in developing biological pest control alternatives. Tremendous advances have been made in beneficial organism technology, such as insect predators and parasitoids, mite predators, entomopathogenic nematodes, fungi, bacteria, and viruses. However, developing techniques to mass produce these biological control agents is not enough if the cost of commercialization is prohibitive. Advancing mass production to the level of economic feasibility is critical, so these new technologies can compete in the open market.

This book educates academic and industry researchers, and enables further development of mass production so new technologies can compete in the open market. It is also an excellent resource for those researching beneficial arthropod mass production and technologies for other uses, including for study and application in biotechnology and biomedical research.

• Focuses on techniques for mass production of beneficial organisms and methods of evaluation and quality assessment
• Organizes and presents the most advanced and current knowledge on methods to mass produce beneficial organisms in response to the increased global demand for alternatives to chemical pesticides for biological control producers
• Includes a team of highly respected editors and authors with broad expertise in these areas

Mass Spectrometry: Techniques for the Structural Characterization of Glycans presents new methods for conducting detailed carbohydrate qualitative analysis—arming analytical chemists, pharmaceutical scientists, and food scientists with a quick reference that will allow them to determine the structures of carbohydrates molecules.

As there is a need in the scientific community for content specific to structural determination and analysis of new glycoprotein drug, and because structure-activity analysis requires a structural determination of the N- and O-linked oligosaccharides linked to glycol-proteins, this book provides the relevant research that are necessary for advances and new outcomes in this area of study.

• Authored by an analytical chemist with more than 30 years of experience in research and industry
• Serves as a quick reference in mass spectral analysis and carbohydrates
• Includes more than 60 figures to aid in the retention of key concepts