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Social Science Computer Review

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Disponibilidad
Institución detectada Período Navegá Descargá Solicitá
No detectada desde feb. 1999 / hasta dic. 2023 SAGE Journals

Información

Tipo de recurso:

revistas

ISSN impreso

0894-4393

ISSN electrónico

1552-8286

Editor responsable

SAGE Publishing (SAGE)

País de edición

Estados Unidos

Fecha de publicación

Cobertura temática

Tabla de contenidos

Picture Perfect? The Role of Instagram in Issue Agenda Setting During the 2016 Presidential Primary Campaign

Terri L. Towner; Caroline Lego Muñoz

<jats:p> Instagram emerged as a pivotal campaign tool in the 2016 presidential campaign. This study examines the agenda-setting effects between the presidential primary candidates’ Instagram posts and articles published in the mainstream newspapers during the primary period. A reciprocal relationship between Democratic and Republican candidates’ Instagram posts and newspaper articles is expected. A content analysis of issues recorded daily issue frequencies in each medium which were then examined using a time-series analysis. Results offer evidence of a relationship between Democratic and Republican candidates’ Instagram posts and newspapers on some of the top issues in the primary campaign. However, the findings also reveal that candidate Instagram posts independently predicted newspapers’ issue agendas on certain issues with no reverse effects. </jats:p>

Palabras clave: General Social Sciences; Law; Library and Information Sciences; Computer Science Applications.

Pp. 484-499