Catálogo de publicaciones - libros

Driven by unrelenting technological and market forces, telecommunications is one of the world’s most dynamic economic sectors. Until not long ago a relatively obscure territory of interest mainly to engineers, telecommunications today seems to be everybody’s proper playing field. Large and small businesses, user groups, investment banks, policymakers, development organizations, legislators, economists, political scientists, and lawyers, among others, are now actively and visibly involved in telecommunications. Hardly a day goes by without telecommunications events making news in the international and local press.

Chapter II of this book focuses on strategic management and market entry strategies in management literature. The chapter intends to achieve the following goals in relation to the literature:

Chapter III of this book focuses on the Indian telecom market, with the following goals:

Chapter IV of this book describes and assesses cases on market entry strategies of foreign companies in Indian telecom market. Numerous foreign companies from Americas, Europe and Asia are operating in the services, equipments and infrastructure segments of telecom market in India. A number of them have established a strong hold in India, though several have left the market after burning their fingers. This chapter presents the cases of four foreign companies that tried to penetrate the India telecom market. The companies are from different parts of the world and operate in different segments of the telecom sector. All of these are leading companies either in the world market or in their domestic market in various cutting edge technologies. Yet some were successful and some unsuccessful in the Indian telecom market. For some, India was the first market in the international arena; for others, it was just one more country internationally. There were various reasons for their successes and failures, which can be understood from the cases.

Chapter V of this book provides recommendations and guidelines for foreign companies entering the Indian telecom market in future. These are based on the facts, figures and conclusions about the Indian telecom market from chapter III, and the general conclusions from the case analyses of the four foreign companies that operate(d) in the Indian telecom market as presented in chapter IV.

Chapter VI is the concluding chapter of this book. It summarizes the main findings of the research, the study limitations and directions for further research. The chapter is divided into three sections.