Catálogo de publicaciones - libros
Marketing Communication Policies
Rainer Busch Margarete Seidenspinner Fritz Unger
Resumen/Descripción – provisto por la editorial
No disponible.
Palabras clave – provistas por la editorial
Online Marketing/Social Media; Marketing
Disponibilidad
| Institución detectada | Año de publicación | Navegá | Descargá | Solicitá |
|---|---|---|---|---|
| No detectada | 2007 | SpringerLink |
Información
Tipo de recurso:
libros
ISBN impreso
978-3-540-37322-3
ISBN electrónico
978-3-540-37323-0
Editor responsable
Springer Nature
País de edición
Reino Unido
Fecha de publicación
2007
Información sobre derechos de publicación
© Springer-Verlag Berlin Heidelberg 2007
Cobertura temática
Tabla de contenidos
An overview
Rainer Busch; Margarete Seidenspinner; Fritz Unger
The recent large interest in endogenous coalition formation theory was boosted by several factors.International agreements among nations are more and more important in the globalizing economy. Examples of transnational issues range from economic cooperation, migration liberalization, technological cooperation and so on, to environmental protection. Especially studies on this last issue delivered very interesting developments in the endogenous coalition formation theory.1 The common characteristic of all these problems is that welfare of each country depends not only on its own actions but also on actions of other nations. In other words, actions of each agent induce externalities, which can (but does not have to) deliver strong incentives to cooperate. Apart from international agreements, endogenous coalition formation theory has been utilized in various other important research fields, such as R&D, creation of oligopolies, etc. Again, the common feature of all these settings are externalities from coalition formation, which make a coalitional approach relevant for players, welfare.
Pp. 1-3
The fundamental aspects of marketing communications
Rainer Busch; Margarete Seidenspinner; Fritz Unger
The recent large interest in endogenous coalition formation theory was boosted by several factors.International agreements among nations are more and more important in the globalizing economy. Examples of transnational issues range from economic cooperation, migration liberalization, technological cooperation and so on, to environmental protection. Especially studies on this last issue delivered very interesting developments in the endogenous coalition formation theory.1 The common characteristic of all these problems is that welfare of each country depends not only on its own actions but also on actions of other nations. In other words, actions of each agent induce externalities, which can (but does not have to) deliver strong incentives to cooperate. Apart from international agreements, endogenous coalition formation theory has been utilized in various other important research fields, such as R&D, creation of oligopolies, etc. Again, the common feature of all these settings are externalities from coalition formation, which make a coalitional approach relevant for players, welfare.
Pp. 5-14
The fundamental aspects of communications science
Rainer Busch; Margarete Seidenspinner; Fritz Unger
The recent large interest in endogenous coalition formation theory was boosted by several factors.International agreements among nations are more and more important in the globalizing economy. Examples of transnational issues range from economic cooperation, migration liberalization, technological cooperation and so on, to environmental protection. Especially studies on this last issue delivered very interesting developments in the endogenous coalition formation theory.1 The common characteristic of all these problems is that welfare of each country depends not only on its own actions but also on actions of other nations. In other words, actions of each agent induce externalities, which can (but does not have to) deliver strong incentives to cooperate. Apart from international agreements, endogenous coalition formation theory has been utilized in various other important research fields, such as R&D, creation of oligopolies, etc. Again, the common feature of all these settings are externalities from coalition formation, which make a coalitional approach relevant for players, welfare.
Pp. 15-42
Information behaviour and socialisation
Rainer Busch; Margarete Seidenspinner; Fritz Unger
The recent large interest in endogenous coalition formation theory was boosted by several factors.International agreements among nations are more and more important in the globalizing economy. Examples of transnational issues range from economic cooperation, migration liberalization, technological cooperation and so on, to environmental protection. Especially studies on this last issue delivered very interesting developments in the endogenous coalition formation theory.1 The common characteristic of all these problems is that welfare of each country depends not only on its own actions but also on actions of other nations. In other words, actions of each agent induce externalities, which can (but does not have to) deliver strong incentives to cooperate. Apart from international agreements, endogenous coalition formation theory has been utilized in various other important research fields, such as R&D, creation of oligopolies, etc. Again, the common feature of all these settings are externalities from coalition formation, which make a coalitional approach relevant for players, welfare.
Pp. 43-62
Analysing the communication situation
Rainer Busch; Margarete Seidenspinner; Fritz Unger
The recent large interest in endogenous coalition formation theory was boosted by several factors.International agreements among nations are more and more important in the globalizing economy. Examples of transnational issues range from economic cooperation, migration liberalization, technological cooperation and so on, to environmental protection. Especially studies on this last issue delivered very interesting developments in the endogenous coalition formation theory.1 The common characteristic of all these problems is that welfare of each country depends not only on its own actions but also on actions of other nations. In other words, actions of each agent induce externalities, which can (but does not have to) deliver strong incentives to cooperate. Apart from international agreements, endogenous coalition formation theory has been utilized in various other important research fields, such as R&D, creation of oligopolies, etc. Again, the common feature of all these settings are externalities from coalition formation, which make a coalitional approach relevant for players, welfare.
Pp. 63-86
The goals of communication policies
Rainer Busch; Margarete Seidenspinner; Fritz Unger
The recent large interest in endogenous coalition formation theory was boosted by several factors.International agreements among nations are more and more important in the globalizing economy. Examples of transnational issues range from economic cooperation, migration liberalization, technological cooperation and so on, to environmental protection. Especially studies on this last issue delivered very interesting developments in the endogenous coalition formation theory.1 The common characteristic of all these problems is that welfare of each country depends not only on its own actions but also on actions of other nations. In other words, actions of each agent induce externalities, which can (but does not have to) deliver strong incentives to cooperate. Apart from international agreements, endogenous coalition formation theory has been utilized in various other important research fields, such as R&D, creation of oligopolies, etc. Again, the common feature of all these settings are externalities from coalition formation, which make a coalitional approach relevant for players, welfare.
Pp. 87-116
Communication strategies
Rainer Busch; Margarete Seidenspinner; Fritz Unger
The recent large interest in endogenous coalition formation theory was boosted by several factors.International agreements among nations are more and more important in the globalizing economy. Examples of transnational issues range from economic cooperation, migration liberalization, technological cooperation and so on, to environmental protection. Especially studies on this last issue delivered very interesting developments in the endogenous coalition formation theory.1 The common characteristic of all these problems is that welfare of each country depends not only on its own actions but also on actions of other nations. In other words, actions of each agent induce externalities, which can (but does not have to) deliver strong incentives to cooperate. Apart from international agreements, endogenous coalition formation theory has been utilized in various other important research fields, such as R&D, creation of oligopolies, etc. Again, the common feature of all these settings are externalities from coalition formation, which make a coalitional approach relevant for players, welfare.
Pp. 117-131
Media planning in marketing communications
Rainer Busch; Margarete Seidenspinner; Fritz Unger
The recent large interest in endogenous coalition formation theory was boosted by several factors.International agreements among nations are more and more important in the globalizing economy. Examples of transnational issues range from economic cooperation, migration liberalization, technological cooperation and so on, to environmental protection. Especially studies on this last issue delivered very interesting developments in the endogenous coalition formation theory.1 The common characteristic of all these problems is that welfare of each country depends not only on its own actions but also on actions of other nations. In other words, actions of each agent induce externalities, which can (but does not have to) deliver strong incentives to cooperate. Apart from international agreements, endogenous coalition formation theory has been utilized in various other important research fields, such as R&D, creation of oligopolies, etc. Again, the common feature of all these settings are externalities from coalition formation, which make a coalitional approach relevant for players, welfare.
Pp. 133-146
Designing market communications
Rainer Busch; Margarete Seidenspinner; Fritz Unger
The recent large interest in endogenous coalition formation theory was boosted by several factors.International agreements among nations are more and more important in the globalizing economy. Examples of transnational issues range from economic cooperation, migration liberalization, technological cooperation and so on, to environmental protection. Especially studies on this last issue delivered very interesting developments in the endogenous coalition formation theory.1 The common characteristic of all these problems is that welfare of each country depends not only on its own actions but also on actions of other nations. In other words, actions of each agent induce externalities, which can (but does not have to) deliver strong incentives to cooperate. Apart from international agreements, endogenous coalition formation theory has been utilized in various other important research fields, such as R&D, creation of oligopolies, etc. Again, the common feature of all these settings are externalities from coalition formation, which make a coalitional approach relevant for players, welfare.
Pp. 147-185
Collaborating with agencies
Rainer Busch; Margarete Seidenspinner; Fritz Unger
The recent large interest in endogenous coalition formation theory was boosted by several factors.International agreements among nations are more and more important in the globalizing economy. Examples of transnational issues range from economic cooperation, migration liberalization, technological cooperation and so on, to environmental protection. Especially studies on this last issue delivered very interesting developments in the endogenous coalition formation theory.1 The common characteristic of all these problems is that welfare of each country depends not only on its own actions but also on actions of other nations. In other words, actions of each agent induce externalities, which can (but does not have to) deliver strong incentives to cooperate. Apart from international agreements, endogenous coalition formation theory has been utilized in various other important research fields, such as R&D, creation of oligopolies, etc. Again, the common feature of all these settings are externalities from coalition formation, which make a coalitional approach relevant for players, welfare.
Pp. 187-198