Catálogo de publicaciones - libros
Multicriteria Optimization
Matthias Ehrgott
Second edition.
Resumen/Descripción – provisto por la editorial
No disponible.
Palabras clave – provistas por la editorial
Operation Research/Decision Theory; Optimization; Industrial and Production Engineering
Disponibilidad
Institución detectada | Año de publicación | Navegá | Descargá | Solicitá |
---|---|---|---|---|
No detectada | 2005 | SpringerLink |
Información
Tipo de recurso:
libros
ISBN impreso
978-3-540-21398-7
ISBN electrónico
978-3-540-27659-3
Editor responsable
Springer Nature
País de edición
Reino Unido
Fecha de publicación
2005
Información sobre derechos de publicación
© Springer Berlin · Heidelberg 2005
Cobertura temática
Tabla de contenidos
Introduction
Matthias Ehrgott
The essay by the psychologist Luce and the statistician Tukey (1964) can be viewed as the origin of conjoint analysis (Green and Srinivasan 1978; Carroll and Green 1995). Since its introduction into marketing literature by Green and Rao (1971) as well as by Johnson (1974) in the beginning of the 1970s, conjoint analysis has developed into a method of preference studies that receives much attention from both theoreticians and those who carry out field studies. For example, Cattin and Wittink (1982) report 698 conjoint projects that were carried out by 17 companies in their survey of the period from 1971 to 1980. For the period from 1981 to 1985, Wittink and Cattin (1989) found 66 companies in the United States that were in charge of a total of 1062 conjoint projects. Wittink, Vriens, and Burhenne counted a total of 956 projects in Europe carried out by 59 companies in the period from 1986 to 1991 (Wittink, Vriens, and Burhenne 1994; Baier and Gaul 1999). Based on a 2004 Sawtooth Software customer survey, the leading company in Conjoint Software, between 5,000 and 8,000 conjoint analysis projects were conducted by Sawtooth Software users during 2003. The validation of the conjoint method can be measured not only by the companies today that utilize conjoint methods for decision-making, but also by the 989,000 hits on www.google.com. The increasing acceptance of conjoint applications in market research relates to the many possible uses of this method in various fields of application such as the following:
Pp. 1-21
Efficiency and Nondominance
Matthias Ehrgott
The essay by the psychologist Luce and the statistician Tukey (1964) can be viewed as the origin of conjoint analysis (Green and Srinivasan 1978; Carroll and Green 1995). Since its introduction into marketing literature by Green and Rao (1971) as well as by Johnson (1974) in the beginning of the 1970s, conjoint analysis has developed into a method of preference studies that receives much attention from both theoreticians and those who carry out field studies. For example, Cattin and Wittink (1982) report 698 conjoint projects that were carried out by 17 companies in their survey of the period from 1971 to 1980. For the period from 1981 to 1985, Wittink and Cattin (1989) found 66 companies in the United States that were in charge of a total of 1062 conjoint projects. Wittink, Vriens, and Burhenne counted a total of 956 projects in Europe carried out by 59 companies in the period from 1986 to 1991 (Wittink, Vriens, and Burhenne 1994; Baier and Gaul 1999). Based on a 2004 Sawtooth Software customer survey, the leading company in Conjoint Software, between 5,000 and 8,000 conjoint analysis projects were conducted by Sawtooth Software users during 2003. The validation of the conjoint method can be measured not only by the companies today that utilize conjoint methods for decision-making, but also by the 989,000 hits on www.google.com. The increasing acceptance of conjoint applications in market research relates to the many possible uses of this method in various fields of application such as the following:
Pp. 23-64
The Weighted Sum Method and Related Topics
Matthias Ehrgott
The essay by the psychologist Luce and the statistician Tukey (1964) can be viewed as the origin of conjoint analysis (Green and Srinivasan 1978; Carroll and Green 1995). Since its introduction into marketing literature by Green and Rao (1971) as well as by Johnson (1974) in the beginning of the 1970s, conjoint analysis has developed into a method of preference studies that receives much attention from both theoreticians and those who carry out field studies. For example, Cattin and Wittink (1982) report 698 conjoint projects that were carried out by 17 companies in their survey of the period from 1971 to 1980. For the period from 1981 to 1985, Wittink and Cattin (1989) found 66 companies in the United States that were in charge of a total of 1062 conjoint projects. Wittink, Vriens, and Burhenne counted a total of 956 projects in Europe carried out by 59 companies in the period from 1986 to 1991 (Wittink, Vriens, and Burhenne 1994; Baier and Gaul 1999). Based on a 2004 Sawtooth Software customer survey, the leading company in Conjoint Software, between 5,000 and 8,000 conjoint analysis projects were conducted by Sawtooth Software users during 2003. The validation of the conjoint method can be measured not only by the companies today that utilize conjoint methods for decision-making, but also by the 989,000 hits on www.google.com. The increasing acceptance of conjoint applications in market research relates to the many possible uses of this method in various fields of application such as the following:
Pp. 65-95
Scalarization Techniques
Matthias Ehrgott
The essay by the psychologist Luce and the statistician Tukey (1964) can be viewed as the origin of conjoint analysis (Green and Srinivasan 1978; Carroll and Green 1995). Since its introduction into marketing literature by Green and Rao (1971) as well as by Johnson (1974) in the beginning of the 1970s, conjoint analysis has developed into a method of preference studies that receives much attention from both theoreticians and those who carry out field studies. For example, Cattin and Wittink (1982) report 698 conjoint projects that were carried out by 17 companies in their survey of the period from 1971 to 1980. For the period from 1981 to 1985, Wittink and Cattin (1989) found 66 companies in the United States that were in charge of a total of 1062 conjoint projects. Wittink, Vriens, and Burhenne counted a total of 956 projects in Europe carried out by 59 companies in the period from 1986 to 1991 (Wittink, Vriens, and Burhenne 1994; Baier and Gaul 1999). Based on a 2004 Sawtooth Software customer survey, the leading company in Conjoint Software, between 5,000 and 8,000 conjoint analysis projects were conducted by Sawtooth Software users during 2003. The validation of the conjoint method can be measured not only by the companies today that utilize conjoint methods for decision-making, but also by the 989,000 hits on www.google.com. The increasing acceptance of conjoint applications in market research relates to the many possible uses of this method in various fields of application such as the following:
Pp. 97-126
Other Definitions of Optimality — Nonscalarizing Methods
Matthias Ehrgott
The essay by the psychologist Luce and the statistician Tukey (1964) can be viewed as the origin of conjoint analysis (Green and Srinivasan 1978; Carroll and Green 1995). Since its introduction into marketing literature by Green and Rao (1971) as well as by Johnson (1974) in the beginning of the 1970s, conjoint analysis has developed into a method of preference studies that receives much attention from both theoreticians and those who carry out field studies. For example, Cattin and Wittink (1982) report 698 conjoint projects that were carried out by 17 companies in their survey of the period from 1971 to 1980. For the period from 1981 to 1985, Wittink and Cattin (1989) found 66 companies in the United States that were in charge of a total of 1062 conjoint projects. Wittink, Vriens, and Burhenne counted a total of 956 projects in Europe carried out by 59 companies in the period from 1986 to 1991 (Wittink, Vriens, and Burhenne 1994; Baier and Gaul 1999). Based on a 2004 Sawtooth Software customer survey, the leading company in Conjoint Software, between 5,000 and 8,000 conjoint analysis projects were conducted by Sawtooth Software users during 2003. The validation of the conjoint method can be measured not only by the companies today that utilize conjoint methods for decision-making, but also by the 989,000 hits on www.google.com. The increasing acceptance of conjoint applications in market research relates to the many possible uses of this method in various fields of application such as the following:
Pp. 127-149
Introdcution to Multicriteria Linear Programming
Matthias Ehrgott
The essay by the psychologist Luce and the statistician Tukey (1964) can be viewed as the origin of conjoint analysis (Green and Srinivasan 1978; Carroll and Green 1995). Since its introduction into marketing literature by Green and Rao (1971) as well as by Johnson (1974) in the beginning of the 1970s, conjoint analysis has developed into a method of preference studies that receives much attention from both theoreticians and those who carry out field studies. For example, Cattin and Wittink (1982) report 698 conjoint projects that were carried out by 17 companies in their survey of the period from 1971 to 1980. For the period from 1981 to 1985, Wittink and Cattin (1989) found 66 companies in the United States that were in charge of a total of 1062 conjoint projects. Wittink, Vriens, and Burhenne counted a total of 956 projects in Europe carried out by 59 companies in the period from 1986 to 1991 (Wittink, Vriens, and Burhenne 1994; Baier and Gaul 1999). Based on a 2004 Sawtooth Software customer survey, the leading company in Conjoint Software, between 5,000 and 8,000 conjoint analysis projects were conducted by Sawtooth Software users during 2003. The validation of the conjoint method can be measured not only by the companies today that utilize conjoint methods for decision-making, but also by the 989,000 hits on www.google.com. The increasing acceptance of conjoint applications in market research relates to the many possible uses of this method in various fields of application such as the following:
Pp. 151-170
A Multiobjective Simplex Method
Matthias Ehrgott
The essay by the psychologist Luce and the statistician Tukey (1964) can be viewed as the origin of conjoint analysis (Green and Srinivasan 1978; Carroll and Green 1995). Since its introduction into marketing literature by Green and Rao (1971) as well as by Johnson (1974) in the beginning of the 1970s, conjoint analysis has developed into a method of preference studies that receives much attention from both theoreticians and those who carry out field studies. For example, Cattin and Wittink (1982) report 698 conjoint projects that were carried out by 17 companies in their survey of the period from 1971 to 1980. For the period from 1981 to 1985, Wittink and Cattin (1989) found 66 companies in the United States that were in charge of a total of 1062 conjoint projects. Wittink, Vriens, and Burhenne counted a total of 956 projects in Europe carried out by 59 companies in the period from 1986 to 1991 (Wittink, Vriens, and Burhenne 1994; Baier and Gaul 1999). Based on a 2004 Sawtooth Software customer survey, the leading company in Conjoint Software, between 5,000 and 8,000 conjoint analysis projects were conducted by Sawtooth Software users during 2003. The validation of the conjoint method can be measured not only by the companies today that utilize conjoint methods for decision-making, but also by the 989,000 hits on www.google.com. The increasing acceptance of conjoint applications in market research relates to the many possible uses of this method in various fields of application such as the following:
Pp. 171-196
Multiobjective Combinatorial Optimization
Matthias Ehrgott
The essay by the psychologist Luce and the statistician Tukey (1964) can be viewed as the origin of conjoint analysis (Green and Srinivasan 1978; Carroll and Green 1995). Since its introduction into marketing literature by Green and Rao (1971) as well as by Johnson (1974) in the beginning of the 1970s, conjoint analysis has developed into a method of preference studies that receives much attention from both theoreticians and those who carry out field studies. For example, Cattin and Wittink (1982) report 698 conjoint projects that were carried out by 17 companies in their survey of the period from 1971 to 1980. For the period from 1981 to 1985, Wittink and Cattin (1989) found 66 companies in the United States that were in charge of a total of 1062 conjoint projects. Wittink, Vriens, and Burhenne counted a total of 956 projects in Europe carried out by 59 companies in the period from 1986 to 1991 (Wittink, Vriens, and Burhenne 1994; Baier and Gaul 1999). Based on a 2004 Sawtooth Software customer survey, the leading company in Conjoint Software, between 5,000 and 8,000 conjoint analysis projects were conducted by Sawtooth Software users during 2003. The validation of the conjoint method can be measured not only by the companies today that utilize conjoint methods for decision-making, but also by the 989,000 hits on www.google.com. The increasing acceptance of conjoint applications in market research relates to the many possible uses of this method in various fields of application such as the following:
Pp. 197-220
Multiobjective Versions of Polynomially Solvable Problems
Matthias Ehrgott
The essay by the psychologist Luce and the statistician Tukey (1964) can be viewed as the origin of conjoint analysis (Green and Srinivasan 1978; Carroll and Green 1995). Since its introduction into marketing literature by Green and Rao (1971) as well as by Johnson (1974) in the beginning of the 1970s, conjoint analysis has developed into a method of preference studies that receives much attention from both theoreticians and those who carry out field studies. For example, Cattin and Wittink (1982) report 698 conjoint projects that were carried out by 17 companies in their survey of the period from 1971 to 1980. For the period from 1981 to 1985, Wittink and Cattin (1989) found 66 companies in the United States that were in charge of a total of 1062 conjoint projects. Wittink, Vriens, and Burhenne counted a total of 956 projects in Europe carried out by 59 companies in the period from 1986 to 1991 (Wittink, Vriens, and Burhenne 1994; Baier and Gaul 1999). Based on a 2004 Sawtooth Software customer survey, the leading company in Conjoint Software, between 5,000 and 8,000 conjoint analysis projects were conducted by Sawtooth Software users during 2003. The validation of the conjoint method can be measured not only by the companies today that utilize conjoint methods for decision-making, but also by the 989,000 hits on www.google.com. The increasing acceptance of conjoint applications in market research relates to the many possible uses of this method in various fields of application such as the following:
Pp. 221-270
Multiobjective Versions of Some NP-Hard Problems
Matthias Ehrgott
The essay by the psychologist Luce and the statistician Tukey (1964) can be viewed as the origin of conjoint analysis (Green and Srinivasan 1978; Carroll and Green 1995). Since its introduction into marketing literature by Green and Rao (1971) as well as by Johnson (1974) in the beginning of the 1970s, conjoint analysis has developed into a method of preference studies that receives much attention from both theoreticians and those who carry out field studies. For example, Cattin and Wittink (1982) report 698 conjoint projects that were carried out by 17 companies in their survey of the period from 1971 to 1980. For the period from 1981 to 1985, Wittink and Cattin (1989) found 66 companies in the United States that were in charge of a total of 1062 conjoint projects. Wittink, Vriens, and Burhenne counted a total of 956 projects in Europe carried out by 59 companies in the period from 1986 to 1991 (Wittink, Vriens, and Burhenne 1994; Baier and Gaul 1999). Based on a 2004 Sawtooth Software customer survey, the leading company in Conjoint Software, between 5,000 and 8,000 conjoint analysis projects were conducted by Sawtooth Software users during 2003. The validation of the conjoint method can be measured not only by the companies today that utilize conjoint methods for decision-making, but also by the 989,000 hits on www.google.com. The increasing acceptance of conjoint applications in market research relates to the many possible uses of this method in various fields of application such as the following:
Pp. 271-290