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Storytelling: Branding in Practice

Klaus Fog Christian Budtz Baris Yakaboylu

Resumen/Descripción – provisto por la editorial

No disponible.

Palabras clave – provistas por la editorial

Management; Marketing

Disponibilidad
Institución detectada Año de publicación Navegá Descargá Solicitá
No detectada 2005 SpringerLink

Información

Tipo de recurso:

libros

ISBN impreso

978-3-540-23501-9

ISBN electrónico

978-3-540-27116-1

Editor responsable

Springer Nature

País de edición

Reino Unido

Fecha de publicación

Información sobre derechos de publicación

© Springer-Verlag Berlin Heidelberg 2005

Cobertura temática

Tabla de contenidos

Branding Through Storytelling

Klaus Fog; Christian Budtz; Baris Yakaboylu

Abraham de Moivre (1667–1754) was of a French Protestant family; from 1684 he studied mathematics in Paris. The persecution of the French Protestants caused him at the age of 21 to seek asylum in England. For the rest of his life he lived in London, earning his livelihood as a private tutor of mathematics and later also as a consultant to gamblers and insurance brokers. He became a prominent mathematician and a Fellow of the Royal Society in 1697, but he never got a university appointment as he had hoped. He wrote three outstanding books: (1730), containing papers on mathematics and probability theory; (1718, 1738, 1756); and (1725, 1743, 1750, 1752), each new edition being an enlarged version of the previous one. His Doctrine contained new solutions to old problems and an astounding number of new results; it was the best textbook on probability theory until Laplace [159]. Here we only discuss his two proofs of Bernoulli’s law of large numbers and his two approximations to the binomial.

- Branding Through Storytelling | Pp. 12-25

The Four Elements of Storytelling

Klaus Fog; Christian Budtz; Baris Yakaboylu

Abraham de Moivre (1667–1754) was of a French Protestant family; from 1684 he studied mathematics in Paris. The persecution of the French Protestants caused him at the age of 21 to seek asylum in England. For the rest of his life he lived in London, earning his livelihood as a private tutor of mathematics and later also as a consultant to gamblers and insurance brokers. He became a prominent mathematician and a Fellow of the Royal Society in 1697, but he never got a university appointment as he had hoped. He wrote three outstanding books: (1730), containing papers on mathematics and probability theory; (1718, 1738, 1756); and (1725, 1743, 1750, 1752), each new edition being an enlarged version of the previous one. His Doctrine contained new solutions to old problems and an astounding number of new results; it was the best textbook on probability theory until Laplace [159]. Here we only discuss his two proofs of Bernoulli’s law of large numbers and his two approximations to the binomial.

Part One: - The Toolbox | Pp. 28-44

Storytelling in Business

Klaus Fog; Christian Budtz; Baris Yakaboylu

Abraham de Moivre (1667–1754) was of a French Protestant family; from 1684 he studied mathematics in Paris. The persecution of the French Protestants caused him at the age of 21 to seek asylum in England. For the rest of his life he lived in London, earning his livelihood as a private tutor of mathematics and later also as a consultant to gamblers and insurance brokers. He became a prominent mathematician and a Fellow of the Royal Society in 1697, but he never got a university appointment as he had hoped. He wrote three outstanding books: (1730), containing papers on mathematics and probability theory; (1718, 1738, 1756); and (1725, 1743, 1750, 1752), each new edition being an enlarged version of the previous one. His Doctrine contained new solutions to old problems and an astounding number of new results; it was the best textbook on probability theory until Laplace [159]. Here we only discuss his two proofs of Bernoulli’s law of large numbers and his two approximations to the binomial.

Part One: - The Toolbox | Pp. 46-56

The Company Core Story

Klaus Fog; Christian Budtz; Baris Yakaboylu

Abraham de Moivre (1667–1754) was of a French Protestant family; from 1684 he studied mathematics in Paris. The persecution of the French Protestants caused him at the age of 21 to seek asylum in England. For the rest of his life he lived in London, earning his livelihood as a private tutor of mathematics and later also as a consultant to gamblers and insurance brokers. He became a prominent mathematician and a Fellow of the Royal Society in 1697, but he never got a university appointment as he had hoped. He wrote three outstanding books: (1730), containing papers on mathematics and probability theory; (1718, 1738, 1756); and (1725, 1743, 1750, 1752), each new edition being an enlarged version of the previous one. His Doctrine contained new solutions to old problems and an astounding number of new results; it was the best textbook on probability theory until Laplace [159]. Here we only discuss his two proofs of Bernoulli’s law of large numbers and his two approximations to the binomial.

Part One: - The Toolbox | Pp. 58-95

Authentic Raw Material for Storytelling

Klaus Fog; Christian Budtz; Baris Yakaboylu

Abraham de Moivre (1667–1754) was of a French Protestant family; from 1684 he studied mathematics in Paris. The persecution of the French Protestants caused him at the age of 21 to seek asylum in England. For the rest of his life he lived in London, earning his livelihood as a private tutor of mathematics and later also as a consultant to gamblers and insurance brokers. He became a prominent mathematician and a Fellow of the Royal Society in 1697, but he never got a university appointment as he had hoped. He wrote three outstanding books: (1730), containing papers on mathematics and probability theory; (1718, 1738, 1756); and (1725, 1743, 1750, 1752), each new edition being an enlarged version of the previous one. His Doctrine contained new solutions to old problems and an astounding number of new results; it was the best textbook on probability theory until Laplace [159]. Here we only discuss his two proofs of Bernoulli’s law of large numbers and his two approximations to the binomial.

Part One: - The Toolbox | Pp. 96-120

Storytelling as a Management Tool

Klaus Fog; Christian Budtz; Baris Yakaboylu

Abraham de Moivre (1667–1754) was of a French Protestant family; from 1684 he studied mathematics in Paris. The persecution of the French Protestants caused him at the age of 21 to seek asylum in England. For the rest of his life he lived in London, earning his livelihood as a private tutor of mathematics and later also as a consultant to gamblers and insurance brokers. He became a prominent mathematician and a Fellow of the Royal Society in 1697, but he never got a university appointment as he had hoped. He wrote three outstanding books: (1730), containing papers on mathematics and probability theory; (1718, 1738, 1756); and (1725, 1743, 1750, 1752), each new edition being an enlarged version of the previous one. His Doctrine contained new solutions to old problems and an astounding number of new results; it was the best textbook on probability theory until Laplace [159]. Here we only discuss his two proofs of Bernoulli’s law of large numbers and his two approximations to the binomial.

Part Two: - Storytelling Applied | Pp. 124-149

Storytelling in Advertising

Klaus Fog; Christian Budtz; Baris Yakaboylu

Abraham de Moivre (1667–1754) was of a French Protestant family; from 1684 he studied mathematics in Paris. The persecution of the French Protestants caused him at the age of 21 to seek asylum in England. For the rest of his life he lived in London, earning his livelihood as a private tutor of mathematics and later also as a consultant to gamblers and insurance brokers. He became a prominent mathematician and a Fellow of the Royal Society in 1697, but he never got a university appointment as he had hoped. He wrote three outstanding books: (1730), containing papers on mathematics and probability theory; (1718, 1738, 1756); and (1725, 1743, 1750, 1752), each new edition being an enlarged version of the previous one. His Doctrine contained new solutions to old problems and an astounding number of new results; it was the best textbook on probability theory until Laplace [159]. Here we only discuss his two proofs of Bernoulli’s law of large numbers and his two approximations to the binomial.

Part Two: - Storytelling Applied | Pp. 150-173

When Storytelling Becomes Dialogue

Klaus Fog; Christian Budtz; Baris Yakaboylu

Abraham de Moivre (1667–1754) was of a French Protestant family; from 1684 he studied mathematics in Paris. The persecution of the French Protestants caused him at the age of 21 to seek asylum in England. For the rest of his life he lived in London, earning his livelihood as a private tutor of mathematics and later also as a consultant to gamblers and insurance brokers. He became a prominent mathematician and a Fellow of the Royal Society in 1697, but he never got a university appointment as he had hoped. He wrote three outstanding books: (1730), containing papers on mathematics and probability theory; (1718, 1738, 1756); and (1725, 1743, 1750, 1752), each new edition being an enlarged version of the previous one. His Doctrine contained new solutions to old problems and an astounding number of new results; it was the best textbook on probability theory until Laplace [159]. Here we only discuss his two proofs of Bernoulli’s law of large numbers and his two approximations to the binomial.

Part Two: - Storytelling Applied | Pp. 174-193

The Media as a Storytelling Partner

Klaus Fog; Christian Budtz; Baris Yakaboylu

Abraham de Moivre (1667–1754) was of a French Protestant family; from 1684 he studied mathematics in Paris. The persecution of the French Protestants caused him at the age of 21 to seek asylum in England. For the rest of his life he lived in London, earning his livelihood as a private tutor of mathematics and later also as a consultant to gamblers and insurance brokers. He became a prominent mathematician and a Fellow of the Royal Society in 1697, but he never got a university appointment as he had hoped. He wrote three outstanding books: (1730), containing papers on mathematics and probability theory; (1718, 1738, 1756); and (1725, 1743, 1750, 1752), each new edition being an enlarged version of the previous one. His Doctrine contained new solutions to old problems and an astounding number of new results; it was the best textbook on probability theory until Laplace [159]. Here we only discuss his two proofs of Bernoulli’s law of large numbers and his two approximations to the binomial.

Part Two: - Storytelling Applied | Pp. 194-207

Tearing Down the Walls

Klaus Fog; Christian Budtz; Baris Yakaboylu

Abraham de Moivre (1667–1754) was of a French Protestant family; from 1684 he studied mathematics in Paris. The persecution of the French Protestants caused him at the age of 21 to seek asylum in England. For the rest of his life he lived in London, earning his livelihood as a private tutor of mathematics and later also as a consultant to gamblers and insurance brokers. He became a prominent mathematician and a Fellow of the Royal Society in 1697, but he never got a university appointment as he had hoped. He wrote three outstanding books: (1730), containing papers on mathematics and probability theory; (1718, 1738, 1756); and (1725, 1743, 1750, 1752), each new edition being an enlarged version of the previous one. His Doctrine contained new solutions to old problems and an astounding number of new results; it was the best textbook on probability theory until Laplace [159]. Here we only discuss his two proofs of Bernoulli’s law of large numbers and his two approximations to the binomial.

Part Two: - Storytelling Applied | Pp. 208-227