Catálogo de publicaciones - libros
Storytelling: Branding in Practice
Klaus Fog Christian Budtz Baris Yakaboylu
Resumen/Descripción – provisto por la editorial
No disponible.
Palabras clave – provistas por la editorial
Management; Marketing
Disponibilidad
Institución detectada | Año de publicación | Navegá | Descargá | Solicitá |
---|---|---|---|---|
No detectada | 2005 | SpringerLink |
Información
Tipo de recurso:
libros
ISBN impreso
978-3-540-23501-9
ISBN electrónico
978-3-540-27116-1
Editor responsable
Springer Nature
País de edición
Reino Unido
Fecha de publicación
2005
Información sobre derechos de publicación
© Springer-Verlag Berlin Heidelberg 2005
Cobertura temática
Tabla de contenidos
Branding Through Storytelling
Klaus Fog; Christian Budtz; Baris Yakaboylu
Abraham de Moivre (1667–1754) was of a French Protestant family; from 1684 he studied mathematics in Paris. The persecution of the French Protestants caused him at the age of 21 to seek asylum in England. For the rest of his life he lived in London, earning his livelihood as a private tutor of mathematics and later also as a consultant to gamblers and insurance brokers. He became a prominent mathematician and a Fellow of the Royal Society in 1697, but he never got a university appointment as he had hoped. He wrote three outstanding books: (1730), containing papers on mathematics and probability theory; (1718, 1738, 1756); and (1725, 1743, 1750, 1752), each new edition being an enlarged version of the previous one. His Doctrine contained new solutions to old problems and an astounding number of new results; it was the best textbook on probability theory until Laplace [159]. Here we only discuss his two proofs of Bernoulli’s law of large numbers and his two approximations to the binomial.
- Branding Through Storytelling | Pp. 12-25
The Four Elements of Storytelling
Klaus Fog; Christian Budtz; Baris Yakaboylu
Abraham de Moivre (1667–1754) was of a French Protestant family; from 1684 he studied mathematics in Paris. The persecution of the French Protestants caused him at the age of 21 to seek asylum in England. For the rest of his life he lived in London, earning his livelihood as a private tutor of mathematics and later also as a consultant to gamblers and insurance brokers. He became a prominent mathematician and a Fellow of the Royal Society in 1697, but he never got a university appointment as he had hoped. He wrote three outstanding books: (1730), containing papers on mathematics and probability theory; (1718, 1738, 1756); and (1725, 1743, 1750, 1752), each new edition being an enlarged version of the previous one. His Doctrine contained new solutions to old problems and an astounding number of new results; it was the best textbook on probability theory until Laplace [159]. Here we only discuss his two proofs of Bernoulli’s law of large numbers and his two approximations to the binomial.
Part One: - The Toolbox | Pp. 28-44
Storytelling in Business
Klaus Fog; Christian Budtz; Baris Yakaboylu
Abraham de Moivre (1667–1754) was of a French Protestant family; from 1684 he studied mathematics in Paris. The persecution of the French Protestants caused him at the age of 21 to seek asylum in England. For the rest of his life he lived in London, earning his livelihood as a private tutor of mathematics and later also as a consultant to gamblers and insurance brokers. He became a prominent mathematician and a Fellow of the Royal Society in 1697, but he never got a university appointment as he had hoped. He wrote three outstanding books: (1730), containing papers on mathematics and probability theory; (1718, 1738, 1756); and (1725, 1743, 1750, 1752), each new edition being an enlarged version of the previous one. His Doctrine contained new solutions to old problems and an astounding number of new results; it was the best textbook on probability theory until Laplace [159]. Here we only discuss his two proofs of Bernoulli’s law of large numbers and his two approximations to the binomial.
Part One: - The Toolbox | Pp. 46-56
The Company Core Story
Klaus Fog; Christian Budtz; Baris Yakaboylu
Abraham de Moivre (1667–1754) was of a French Protestant family; from 1684 he studied mathematics in Paris. The persecution of the French Protestants caused him at the age of 21 to seek asylum in England. For the rest of his life he lived in London, earning his livelihood as a private tutor of mathematics and later also as a consultant to gamblers and insurance brokers. He became a prominent mathematician and a Fellow of the Royal Society in 1697, but he never got a university appointment as he had hoped. He wrote three outstanding books: (1730), containing papers on mathematics and probability theory; (1718, 1738, 1756); and (1725, 1743, 1750, 1752), each new edition being an enlarged version of the previous one. His Doctrine contained new solutions to old problems and an astounding number of new results; it was the best textbook on probability theory until Laplace [159]. Here we only discuss his two proofs of Bernoulli’s law of large numbers and his two approximations to the binomial.
Part One: - The Toolbox | Pp. 58-95
Authentic Raw Material for Storytelling
Klaus Fog; Christian Budtz; Baris Yakaboylu
Abraham de Moivre (1667–1754) was of a French Protestant family; from 1684 he studied mathematics in Paris. The persecution of the French Protestants caused him at the age of 21 to seek asylum in England. For the rest of his life he lived in London, earning his livelihood as a private tutor of mathematics and later also as a consultant to gamblers and insurance brokers. He became a prominent mathematician and a Fellow of the Royal Society in 1697, but he never got a university appointment as he had hoped. He wrote three outstanding books: (1730), containing papers on mathematics and probability theory; (1718, 1738, 1756); and (1725, 1743, 1750, 1752), each new edition being an enlarged version of the previous one. His Doctrine contained new solutions to old problems and an astounding number of new results; it was the best textbook on probability theory until Laplace [159]. Here we only discuss his two proofs of Bernoulli’s law of large numbers and his two approximations to the binomial.
Part One: - The Toolbox | Pp. 96-120
Storytelling as a Management Tool
Klaus Fog; Christian Budtz; Baris Yakaboylu
Abraham de Moivre (1667–1754) was of a French Protestant family; from 1684 he studied mathematics in Paris. The persecution of the French Protestants caused him at the age of 21 to seek asylum in England. For the rest of his life he lived in London, earning his livelihood as a private tutor of mathematics and later also as a consultant to gamblers and insurance brokers. He became a prominent mathematician and a Fellow of the Royal Society in 1697, but he never got a university appointment as he had hoped. He wrote three outstanding books: (1730), containing papers on mathematics and probability theory; (1718, 1738, 1756); and (1725, 1743, 1750, 1752), each new edition being an enlarged version of the previous one. His Doctrine contained new solutions to old problems and an astounding number of new results; it was the best textbook on probability theory until Laplace [159]. Here we only discuss his two proofs of Bernoulli’s law of large numbers and his two approximations to the binomial.
Part Two: - Storytelling Applied | Pp. 124-149
Storytelling in Advertising
Klaus Fog; Christian Budtz; Baris Yakaboylu
Abraham de Moivre (1667–1754) was of a French Protestant family; from 1684 he studied mathematics in Paris. The persecution of the French Protestants caused him at the age of 21 to seek asylum in England. For the rest of his life he lived in London, earning his livelihood as a private tutor of mathematics and later also as a consultant to gamblers and insurance brokers. He became a prominent mathematician and a Fellow of the Royal Society in 1697, but he never got a university appointment as he had hoped. He wrote three outstanding books: (1730), containing papers on mathematics and probability theory; (1718, 1738, 1756); and (1725, 1743, 1750, 1752), each new edition being an enlarged version of the previous one. His Doctrine contained new solutions to old problems and an astounding number of new results; it was the best textbook on probability theory until Laplace [159]. Here we only discuss his two proofs of Bernoulli’s law of large numbers and his two approximations to the binomial.
Part Two: - Storytelling Applied | Pp. 150-173
When Storytelling Becomes Dialogue
Klaus Fog; Christian Budtz; Baris Yakaboylu
Abraham de Moivre (1667–1754) was of a French Protestant family; from 1684 he studied mathematics in Paris. The persecution of the French Protestants caused him at the age of 21 to seek asylum in England. For the rest of his life he lived in London, earning his livelihood as a private tutor of mathematics and later also as a consultant to gamblers and insurance brokers. He became a prominent mathematician and a Fellow of the Royal Society in 1697, but he never got a university appointment as he had hoped. He wrote three outstanding books: (1730), containing papers on mathematics and probability theory; (1718, 1738, 1756); and (1725, 1743, 1750, 1752), each new edition being an enlarged version of the previous one. His Doctrine contained new solutions to old problems and an astounding number of new results; it was the best textbook on probability theory until Laplace [159]. Here we only discuss his two proofs of Bernoulli’s law of large numbers and his two approximations to the binomial.
Part Two: - Storytelling Applied | Pp. 174-193
The Media as a Storytelling Partner
Klaus Fog; Christian Budtz; Baris Yakaboylu
Abraham de Moivre (1667–1754) was of a French Protestant family; from 1684 he studied mathematics in Paris. The persecution of the French Protestants caused him at the age of 21 to seek asylum in England. For the rest of his life he lived in London, earning his livelihood as a private tutor of mathematics and later also as a consultant to gamblers and insurance brokers. He became a prominent mathematician and a Fellow of the Royal Society in 1697, but he never got a university appointment as he had hoped. He wrote three outstanding books: (1730), containing papers on mathematics and probability theory; (1718, 1738, 1756); and (1725, 1743, 1750, 1752), each new edition being an enlarged version of the previous one. His Doctrine contained new solutions to old problems and an astounding number of new results; it was the best textbook on probability theory until Laplace [159]. Here we only discuss his two proofs of Bernoulli’s law of large numbers and his two approximations to the binomial.
Part Two: - Storytelling Applied | Pp. 194-207
Tearing Down the Walls
Klaus Fog; Christian Budtz; Baris Yakaboylu
Abraham de Moivre (1667–1754) was of a French Protestant family; from 1684 he studied mathematics in Paris. The persecution of the French Protestants caused him at the age of 21 to seek asylum in England. For the rest of his life he lived in London, earning his livelihood as a private tutor of mathematics and later also as a consultant to gamblers and insurance brokers. He became a prominent mathematician and a Fellow of the Royal Society in 1697, but he never got a university appointment as he had hoped. He wrote three outstanding books: (1730), containing papers on mathematics and probability theory; (1718, 1738, 1756); and (1725, 1743, 1750, 1752), each new edition being an enlarged version of the previous one. His Doctrine contained new solutions to old problems and an astounding number of new results; it was the best textbook on probability theory until Laplace [159]. Here we only discuss his two proofs of Bernoulli’s law of large numbers and his two approximations to the binomial.
Part Two: - Storytelling Applied | Pp. 208-227