Catálogo de publicaciones - libros
Scenario Logic and Probabilistic Management of Risk in Business and Engineering
E. D. Solojentsev
Resumen/Descripción – provisto por la editorial
No disponible.
Palabras clave – provistas por la editorial
Economic Theory/Quantitative Economics/Mathematical Methods; Combinatorics; Mathematical Logic and Foundations
Disponibilidad
Institución detectada | Año de publicación | Navegá | Descargá | Solicitá |
---|---|---|---|---|
No detectada | 2005 | SpringerLink |
Información
Tipo de recurso:
libros
ISBN impreso
978-1-4020-2977-6
ISBN electrónico
978-1-4020-2978-3
Editor responsable
Springer Nature
País de edición
Reino Unido
Fecha de publicación
2005
Información sobre derechos de publicación
© Springer Science+Business Media, Inc. 2005
Cobertura temática
Tabla de contenidos
Introduction
E. D. Solojentsev
Advertising budget allocation with carryover effects over time is a problem that was treated extensively by economists. Additional developments were carried out by Sethi who has also provided some outstanding review papers. The model treated by Sethi were essentially defined in terms of optimal control problems using deterministic advertising models while my own were essentially sales response stochastic models with advertising budget determined by stochastic control problems. These problems continue to be of academic and practical interest. Issues relating to the “advertising message” such as truthful claims advertising directed to first time buyers has not attracted much attention however.
The purpose of this paper is to address issues relating to advertising and their messages by suggesting a stochastic advertising-repeat purchase model. In this model, advertising directed to first time buyers is essentially defined by two factors: the advertising budget and the advertising message (such as statement regarding the characteristics of a product, its lifetime etc.). Consumers experience in case they buy the product will define the advertising message “reliability”, namely that the probability that advertised message are confirmed or not. Repeat purchasers, however, are influenced by two factors, on the one hand the advertising messages that are directed to experienced consumers and of course the effects of their own experience (where past advertising claims whether truthful, or not, interact with customers’ personal experience). Advertising claims that underestimate products characteristics might be “reliable” but then they might not entice first time purchasers, while overly optimistic advertising messages might entice first time purchasers but be perceived as unreliable by repeat purchasers who might switch to other competing brands. In this sense, the decision to advertise is necessarily appended by the decision to “what to advertise”, which may turn out to be far more important for a firm. This paper provides a theoretical approach to deal with this issue.
Pp. 1-8
Acronyms and general notations
E. D. Solojentsev
Advertising budget allocation with carryover effects over time is a problem that was treated extensively by economists. Additional developments were carried out by Sethi who has also provided some outstanding review papers. The model treated by Sethi were essentially defined in terms of optimal control problems using deterministic advertising models while my own were essentially sales response stochastic models with advertising budget determined by stochastic control problems. These problems continue to be of academic and practical interest. Issues relating to the “advertising message” such as truthful claims advertising directed to first time buyers has not attracted much attention however.
The purpose of this paper is to address issues relating to advertising and their messages by suggesting a stochastic advertising-repeat purchase model. In this model, advertising directed to first time buyers is essentially defined by two factors: the advertising budget and the advertising message (such as statement regarding the characteristics of a product, its lifetime etc.). Consumers experience in case they buy the product will define the advertising message “reliability”, namely that the probability that advertised message are confirmed or not. Repeat purchasers, however, are influenced by two factors, on the one hand the advertising messages that are directed to experienced consumers and of course the effects of their own experience (where past advertising claims whether truthful, or not, interact with customers’ personal experience). Advertising claims that underestimate products characteristics might be “reliable” but then they might not entice first time purchasers, while overly optimistic advertising messages might entice first time purchasers but be perceived as unreliable by repeat purchasers who might switch to other competing brands. In this sense, the decision to advertise is necessarily appended by the decision to “what to advertise”, which may turn out to be far more important for a firm. This paper provides a theoretical approach to deal with this issue.
Pp. 9-10
Management and Risk
E. D. Solojentsev
Advertising budget allocation with carryover effects over time is a problem that was treated extensively by economists. Additional developments were carried out by Sethi who has also provided some outstanding review papers. The model treated by Sethi were essentially defined in terms of optimal control problems using deterministic advertising models while my own were essentially sales response stochastic models with advertising budget determined by stochastic control problems. These problems continue to be of academic and practical interest. Issues relating to the “advertising message” such as truthful claims advertising directed to first time buyers has not attracted much attention however.
The purpose of this paper is to address issues relating to advertising and their messages by suggesting a stochastic advertising-repeat purchase model. In this model, advertising directed to first time buyers is essentially defined by two factors: the advertising budget and the advertising message (such as statement regarding the characteristics of a product, its lifetime etc.). Consumers experience in case they buy the product will define the advertising message “reliability”, namely that the probability that advertised message are confirmed or not. Repeat purchasers, however, are influenced by two factors, on the one hand the advertising messages that are directed to experienced consumers and of course the effects of their own experience (where past advertising claims whether truthful, or not, interact with customers’ personal experience). Advertising claims that underestimate products characteristics might be “reliable” but then they might not entice first time purchasers, while overly optimistic advertising messages might entice first time purchasers but be perceived as unreliable by repeat purchasers who might switch to other competing brands. In this sense, the decision to advertise is necessarily appended by the decision to “what to advertise”, which may turn out to be far more important for a firm. This paper provides a theoretical approach to deal with this issue.
Pp. 11-30
The Human Being and Risks
E. D. Solojentsev
Advertising budget allocation with carryover effects over time is a problem that was treated extensively by economists. Additional developments were carried out by Sethi who has also provided some outstanding review papers. The model treated by Sethi were essentially defined in terms of optimal control problems using deterministic advertising models while my own were essentially sales response stochastic models with advertising budget determined by stochastic control problems. These problems continue to be of academic and practical interest. Issues relating to the “advertising message” such as truthful claims advertising directed to first time buyers has not attracted much attention however.
The purpose of this paper is to address issues relating to advertising and their messages by suggesting a stochastic advertising-repeat purchase model. In this model, advertising directed to first time buyers is essentially defined by two factors: the advertising budget and the advertising message (such as statement regarding the characteristics of a product, its lifetime etc.). Consumers experience in case they buy the product will define the advertising message “reliability”, namely that the probability that advertised message are confirmed or not. Repeat purchasers, however, are influenced by two factors, on the one hand the advertising messages that are directed to experienced consumers and of course the effects of their own experience (where past advertising claims whether truthful, or not, interact with customers’ personal experience). Advertising claims that underestimate products characteristics might be “reliable” but then they might not entice first time purchasers, while overly optimistic advertising messages might entice first time purchasers but be perceived as unreliable by repeat purchasers who might switch to other competing brands. In this sense, the decision to advertise is necessarily appended by the decision to “what to advertise”, which may turn out to be far more important for a firm. This paper provides a theoretical approach to deal with this issue.
Pp. 31-38
Principles of Risk Management in Design
E. D. Solojentsev
Advertising budget allocation with carryover effects over time is a problem that was treated extensively by economists. Additional developments were carried out by Sethi who has also provided some outstanding review papers. The model treated by Sethi were essentially defined in terms of optimal control problems using deterministic advertising models while my own were essentially sales response stochastic models with advertising budget determined by stochastic control problems. These problems continue to be of academic and practical interest. Issues relating to the “advertising message” such as truthful claims advertising directed to first time buyers has not attracted much attention however.
The purpose of this paper is to address issues relating to advertising and their messages by suggesting a stochastic advertising-repeat purchase model. In this model, advertising directed to first time buyers is essentially defined by two factors: the advertising budget and the advertising message (such as statement regarding the characteristics of a product, its lifetime etc.). Consumers experience in case they buy the product will define the advertising message “reliability”, namely that the probability that advertised message are confirmed or not. Repeat purchasers, however, are influenced by two factors, on the one hand the advertising messages that are directed to experienced consumers and of course the effects of their own experience (where past advertising claims whether truthful, or not, interact with customers’ personal experience). Advertising claims that underestimate products characteristics might be “reliable” but then they might not entice first time purchasers, while overly optimistic advertising messages might entice first time purchasers but be perceived as unreliable by repeat purchasers who might switch to other competing brands. In this sense, the decision to advertise is necessarily appended by the decision to “what to advertise”, which may turn out to be far more important for a firm. This paper provides a theoretical approach to deal with this issue.
Pp. 39-63
Risk Management at Debugging Tests
E. D. Solojentsev
Advertising budget allocation with carryover effects over time is a problem that was treated extensively by economists. Additional developments were carried out by Sethi who has also provided some outstanding review papers. The model treated by Sethi were essentially defined in terms of optimal control problems using deterministic advertising models while my own were essentially sales response stochastic models with advertising budget determined by stochastic control problems. These problems continue to be of academic and practical interest. Issues relating to the “advertising message” such as truthful claims advertising directed to first time buyers has not attracted much attention however.
The purpose of this paper is to address issues relating to advertising and their messages by suggesting a stochastic advertising-repeat purchase model. In this model, advertising directed to first time buyers is essentially defined by two factors: the advertising budget and the advertising message (such as statement regarding the characteristics of a product, its lifetime etc.). Consumers experience in case they buy the product will define the advertising message “reliability”, namely that the probability that advertised message are confirmed or not. Repeat purchasers, however, are influenced by two factors, on the one hand the advertising messages that are directed to experienced consumers and of course the effects of their own experience (where past advertising claims whether truthful, or not, interact with customers’ personal experience). Advertising claims that underestimate products characteristics might be “reliable” but then they might not entice first time purchasers, while overly optimistic advertising messages might entice first time purchasers but be perceived as unreliable by repeat purchasers who might switch to other competing brands. In this sense, the decision to advertise is necessarily appended by the decision to “what to advertise”, which may turn out to be far more important for a firm. This paper provides a theoretical approach to deal with this issue.
Pp. 65-94
Risk Management in Operation on Basis of Monitoring
E. D. Solojentsev
Advertising budget allocation with carryover effects over time is a problem that was treated extensively by economists. Additional developments were carried out by Sethi who has also provided some outstanding review papers. The model treated by Sethi were essentially defined in terms of optimal control problems using deterministic advertising models while my own were essentially sales response stochastic models with advertising budget determined by stochastic control problems. These problems continue to be of academic and practical interest. Issues relating to the “advertising message” such as truthful claims advertising directed to first time buyers has not attracted much attention however.
The purpose of this paper is to address issues relating to advertising and their messages by suggesting a stochastic advertising-repeat purchase model. In this model, advertising directed to first time buyers is essentially defined by two factors: the advertising budget and the advertising message (such as statement regarding the characteristics of a product, its lifetime etc.). Consumers experience in case they buy the product will define the advertising message “reliability”, namely that the probability that advertised message are confirmed or not. Repeat purchasers, however, are influenced by two factors, on the one hand the advertising messages that are directed to experienced consumers and of course the effects of their own experience (where past advertising claims whether truthful, or not, interact with customers’ personal experience). Advertising claims that underestimate products characteristics might be “reliable” but then they might not entice first time purchasers, while overly optimistic advertising messages might entice first time purchasers but be perceived as unreliable by repeat purchasers who might switch to other competing brands. In this sense, the decision to advertise is necessarily appended by the decision to “what to advertise”, which may turn out to be far more important for a firm. This paper provides a theoretical approach to deal with this issue.
Pp. 95-106
Risk Management on Dangerous Plant
E. D. Solojentsev
Advertising budget allocation with carryover effects over time is a problem that was treated extensively by economists. Additional developments were carried out by Sethi who has also provided some outstanding review papers. The model treated by Sethi were essentially defined in terms of optimal control problems using deterministic advertising models while my own were essentially sales response stochastic models with advertising budget determined by stochastic control problems. These problems continue to be of academic and practical interest. Issues relating to the “advertising message” such as truthful claims advertising directed to first time buyers has not attracted much attention however.
The purpose of this paper is to address issues relating to advertising and their messages by suggesting a stochastic advertising-repeat purchase model. In this model, advertising directed to first time buyers is essentially defined by two factors: the advertising budget and the advertising message (such as statement regarding the characteristics of a product, its lifetime etc.). Consumers experience in case they buy the product will define the advertising message “reliability”, namely that the probability that advertised message are confirmed or not. Repeat purchasers, however, are influenced by two factors, on the one hand the advertising messages that are directed to experienced consumers and of course the effects of their own experience (where past advertising claims whether truthful, or not, interact with customers’ personal experience). Advertising claims that underestimate products characteristics might be “reliable” but then they might not entice first time purchasers, while overly optimistic advertising messages might entice first time purchasers but be perceived as unreliable by repeat purchasers who might switch to other competing brands. In this sense, the decision to advertise is necessarily appended by the decision to “what to advertise”, which may turn out to be far more important for a firm. This paper provides a theoretical approach to deal with this issue.
Pp. 107-132
Bases of Logic and Probabilistic Calculus
E. D. Solojentsev
Advertising budget allocation with carryover effects over time is a problem that was treated extensively by economists. Additional developments were carried out by Sethi who has also provided some outstanding review papers. The model treated by Sethi were essentially defined in terms of optimal control problems using deterministic advertising models while my own were essentially sales response stochastic models with advertising budget determined by stochastic control problems. These problems continue to be of academic and practical interest. Issues relating to the “advertising message” such as truthful claims advertising directed to first time buyers has not attracted much attention however.
The purpose of this paper is to address issues relating to advertising and their messages by suggesting a stochastic advertising-repeat purchase model. In this model, advertising directed to first time buyers is essentially defined by two factors: the advertising budget and the advertising message (such as statement regarding the characteristics of a product, its lifetime etc.). Consumers experience in case they buy the product will define the advertising message “reliability”, namely that the probability that advertised message are confirmed or not. Repeat purchasers, however, are influenced by two factors, on the one hand the advertising messages that are directed to experienced consumers and of course the effects of their own experience (where past advertising claims whether truthful, or not, interact with customers’ personal experience). Advertising claims that underestimate products characteristics might be “reliable” but then they might not entice first time purchasers, while overly optimistic advertising messages might entice first time purchasers but be perceived as unreliable by repeat purchasers who might switch to other competing brands. In this sense, the decision to advertise is necessarily appended by the decision to “what to advertise”, which may turn out to be far more important for a firm. This paper provides a theoretical approach to deal with this issue.
Pp. 133-149
Logic and Probabilistic Method and Risk
E. D. Solojentsev
Advertising budget allocation with carryover effects over time is a problem that was treated extensively by economists. Additional developments were carried out by Sethi who has also provided some outstanding review papers. The model treated by Sethi were essentially defined in terms of optimal control problems using deterministic advertising models while my own were essentially sales response stochastic models with advertising budget determined by stochastic control problems. These problems continue to be of academic and practical interest. Issues relating to the “advertising message” such as truthful claims advertising directed to first time buyers has not attracted much attention however.
The purpose of this paper is to address issues relating to advertising and their messages by suggesting a stochastic advertising-repeat purchase model. In this model, advertising directed to first time buyers is essentially defined by two factors: the advertising budget and the advertising message (such as statement regarding the characteristics of a product, its lifetime etc.). Consumers experience in case they buy the product will define the advertising message “reliability”, namely that the probability that advertised message are confirmed or not. Repeat purchasers, however, are influenced by two factors, on the one hand the advertising messages that are directed to experienced consumers and of course the effects of their own experience (where past advertising claims whether truthful, or not, interact with customers’ personal experience). Advertising claims that underestimate products characteristics might be “reliable” but then they might not entice first time purchasers, while overly optimistic advertising messages might entice first time purchasers but be perceived as unreliable by repeat purchasers who might switch to other competing brands. In this sense, the decision to advertise is necessarily appended by the decision to “what to advertise”, which may turn out to be far more important for a firm. This paper provides a theoretical approach to deal with this issue.
Pp. 151-165