Catálogo de publicaciones - revistas
Industrial Marketing Management
Resumen/Descripción – provisto por la editorial en inglés
Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets. An editorial review board of leading international scholars and practitioners assures a balance of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia and other regions of the globe offer the latest findings for improving effectiveness and efficiency of industrial markets. This comprehensive approach keeps readers abreast of the most timely data and current thinking necessary for better marketing decisions and strategy in global industrial and business-to-business markets.Palabras clave – provistas por la editorial
No disponibles.
Disponibilidad
| Institución detectada | Período | Navegá | Descargá | Solicitá |
|---|---|---|---|---|
| No detectada | desde sep. 1971 / hasta dic. 1994 | ScienceDirect |
Información
Tipo de recurso:
revistas
ISSN impreso
0019-8501
ISSN electrónico
1873-2062
Editor responsable
Elsevier
País de edición
Países Bajos
Fecha de publicación
1971-
Cobertura temática
Tabla de contenidos
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Social capital in buyer-supplier relationships: A review of antecedents, benefits, risks, and boundary conditions
Mohammad Alghababsheh; David Gallear
Palabras clave: Marketing.
Pp. 338-361