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Marketing Strategies of the Horticultural Production Chain

Resumen/Descripción – provisto por la editorial

No disponible.

Palabras clave – provistas por la editorial

marketing; relationship marketing; social-media marketing; new-media marketing; green industry; qualitative; garden center; nursery; landscape; Acer rubrum; Taxodium distichum; Vitex agnus-castus; gain; loss; landscape establishment; tree establishment; food loss; sustainability; food supply chain; food security; loss management; productivity; Keywords: food security; horticulture; tomato; postharvest loss; food loss and waste; private food policy and standards; destination of loss; price consciousness; visual attention; in-store signage; ornamental plants; conjoint analysis; smallholders; farm production diversity; food consumption diversity; seasonal food consumption; Tanzania; ornamental horticulture businesses; nurseries; garden centers; landscape businesses; social media; marketing costs; export performance; ARDL bound test cointegration; Ethiopia; postharvest; post-harvest; Pacific; municipal market; road-side market; Honiara; Guadalcanal; Malaita

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Información

Tipo de recurso:

libros

ISBN electrónico

978-3-0365-0403-2

País de edición

Suiza