Catálogo de publicaciones - libros

Palabras clave – provistas por la editorial

trust; online booking purchases; shopping time; engagement; local food; website quality; value chain; shopping frequency; bibliometric analysis; retail; PLS-SEM; structural equation modeling (SEM); mapping study; attachment; consumer engagement; customer loyalty; e-commerce; brand love; shopping experience; brand; consumer; purchase intentions; transaction costs; website; brand equity; financial performance; behavioural e-loyalty; commitment; satisfaction; re-purchase intentions; earnings; unlisted firms; revisit intentions; B2C tourism online; customer