Catálogo de publicaciones - tesis
Título de Acceso Abierto
Touch, ownership, uncertainty and preference: which consumers are affected by the mere touch endowment effect uncertainty and willigness to pay
Andrea Fabiana Montero María Gisela Veritier
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Resumen/Descripción – provisto por el repositorio digital
This study provides an understanding of the impact of the sense of touch in consumers’ behavior. Focusing on Willingness to Pay as Range (Wang et. al 2007), we investigated the effect of “touching” and its ability to generate an asymmetric shift in willingness to pay thresholds, where the minimum price experienced a higher increase than the ceiling price, and thus a reduction in the WTP range occurred, reflecting an increase in individuals’ certainty (Maier et. al 2014). However, this effect seems not to be the same in every type of products. According to our results, when the aesthetic dimension of a product design was manipulated and taken under analysis, surprising and unexpected findings were noticed in individuals’ certain and uncertain value perception. A likely explanation is that the sense of touch evidences facts that need to be yet discovered.Palabras clave – provistas por el repositorio digital
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Disponibilidad
| Institución detectada | Año de publicación | Navegá | Descargá | Solicitá |
|---|---|---|---|---|
| No requiere | 2017 | Producción Académica (SNRD) |
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Información
Tipo de recurso:
tesis
Idiomas de la publicación
- inglés
País de edición
Argentina
Fecha de publicación
2017-03-01
Información sobre licencias CC
