Catálogo de publicaciones - libros
Foundations of Data Mining and Knowledge Discovery
Tsau Young Lin ; Setsuo Ohsuga ; Churn-Jung Liau ; Xiaohua Hu ; Shusaku Tsumoto (eds.)
Resumen/Descripción – provisto por la editorial
No disponible.
Palabras clave – provistas por la editorial
Theory of Computation; Appl.Mathematics/Computational Methods of Engineering; Artificial Intelligence (incl. Robotics)
Disponibilidad
| Institución detectada | Año de publicación | Navegá | Descargá | Solicitá |
|---|---|---|---|---|
| No detectada | 2005 | SpringerLink |
Información
Tipo de recurso:
libros
ISBN impreso
978-3-540-26257-2
ISBN electrónico
978-3-540-32408-9
Editor responsable
Springer Nature
País de edición
Reino Unido
Fecha de publicación
2005
Información sobre derechos de publicación
© Springer-Verlag Berlin/Heidelberg 2005
Tabla de contenidos
doi: 10.1007/11498186_21
An Algorithm to Calculate the Expected Value of an Ongoing User Session
S. Millán; E. Menasalvas; M. Hadjimichael; E. Hochsztain
The fiercely competitive web-based electronic commerce environment has made necessary the application of intelligent methods to gather and analyze information collected from consumer web sessions. Knowledge about user behavior and session goals can be discovered from the information gathered about user activities, as tracked by web clicks. Most current approaches to customer behavior analysis study the user session by examining each web page access. Knowledge of web navigator behavior is crucial for web site sponsors to evaluate the performance of their sites. Nevertheless, knowing the behavior is not always enough. Very often it is also necessary to measure sessions value according to business goals perspectives. In this paper an algorithm is given that makes it possible to calculate at each point of an ongoing navigation not only the possible paths a viewer may follow but also calculates the potential value of each possible navigation.
Pp. 363-375