Catálogo de publicaciones - libros

Compartir en
redes sociales


Marketing Communication Policies

Rainer Busch Margarete Seidenspinner Fritz Unger

Resumen/Descripción – provisto por la editorial

No disponible.

Palabras clave – provistas por la editorial

Online Marketing/Social Media; Marketing

Disponibilidad
Institución detectada Año de publicación Navegá Descargá Solicitá
No detectada 2007 SpringerLink

Información

Tipo de recurso:

libros

ISBN impreso

978-3-540-37322-3

ISBN electrónico

978-3-540-37323-0

Editor responsable

Springer Nature

País de edición

Reino Unido

Fecha de publicación

Información sobre derechos de publicación

© Springer-Verlag Berlin Heidelberg 2007

Cobertura temática

Tabla de contenidos

An overview

Rainer Busch; Margarete Seidenspinner; Fritz Unger

The recent large interest in endogenous coalition formation theory was boosted by several factors.International agreements among nations are more and more important in the globalizing economy. Examples of transnational issues range from economic cooperation, migration liberalization, technological cooperation and so on, to environmental protection. Especially studies on this last issue delivered very interesting developments in the endogenous coalition formation theory.1 The common characteristic of all these problems is that welfare of each country depends not only on its own actions but also on actions of other nations. In other words, actions of each agent induce externalities, which can (but does not have to) deliver strong incentives to cooperate. Apart from international agreements, endogenous coalition formation theory has been utilized in various other important research fields, such as R&D, creation of oligopolies, etc. Again, the common feature of all these settings are externalities from coalition formation, which make a coalitional approach relevant for players, welfare.

Pp. 1-3

The fundamental aspects of marketing communications

Rainer Busch; Margarete Seidenspinner; Fritz Unger

The recent large interest in endogenous coalition formation theory was boosted by several factors.International agreements among nations are more and more important in the globalizing economy. Examples of transnational issues range from economic cooperation, migration liberalization, technological cooperation and so on, to environmental protection. Especially studies on this last issue delivered very interesting developments in the endogenous coalition formation theory.1 The common characteristic of all these problems is that welfare of each country depends not only on its own actions but also on actions of other nations. In other words, actions of each agent induce externalities, which can (but does not have to) deliver strong incentives to cooperate. Apart from international agreements, endogenous coalition formation theory has been utilized in various other important research fields, such as R&D, creation of oligopolies, etc. Again, the common feature of all these settings are externalities from coalition formation, which make a coalitional approach relevant for players, welfare.

Pp. 5-14

The fundamental aspects of communications science

Rainer Busch; Margarete Seidenspinner; Fritz Unger

The recent large interest in endogenous coalition formation theory was boosted by several factors.International agreements among nations are more and more important in the globalizing economy. Examples of transnational issues range from economic cooperation, migration liberalization, technological cooperation and so on, to environmental protection. Especially studies on this last issue delivered very interesting developments in the endogenous coalition formation theory.1 The common characteristic of all these problems is that welfare of each country depends not only on its own actions but also on actions of other nations. In other words, actions of each agent induce externalities, which can (but does not have to) deliver strong incentives to cooperate. Apart from international agreements, endogenous coalition formation theory has been utilized in various other important research fields, such as R&D, creation of oligopolies, etc. Again, the common feature of all these settings are externalities from coalition formation, which make a coalitional approach relevant for players, welfare.

Pp. 15-42

Information behaviour and socialisation

Rainer Busch; Margarete Seidenspinner; Fritz Unger

The recent large interest in endogenous coalition formation theory was boosted by several factors.International agreements among nations are more and more important in the globalizing economy. Examples of transnational issues range from economic cooperation, migration liberalization, technological cooperation and so on, to environmental protection. Especially studies on this last issue delivered very interesting developments in the endogenous coalition formation theory.1 The common characteristic of all these problems is that welfare of each country depends not only on its own actions but also on actions of other nations. In other words, actions of each agent induce externalities, which can (but does not have to) deliver strong incentives to cooperate. Apart from international agreements, endogenous coalition formation theory has been utilized in various other important research fields, such as R&D, creation of oligopolies, etc. Again, the common feature of all these settings are externalities from coalition formation, which make a coalitional approach relevant for players, welfare.

Pp. 43-62

Analysing the communication situation

Rainer Busch; Margarete Seidenspinner; Fritz Unger

The recent large interest in endogenous coalition formation theory was boosted by several factors.International agreements among nations are more and more important in the globalizing economy. Examples of transnational issues range from economic cooperation, migration liberalization, technological cooperation and so on, to environmental protection. Especially studies on this last issue delivered very interesting developments in the endogenous coalition formation theory.1 The common characteristic of all these problems is that welfare of each country depends not only on its own actions but also on actions of other nations. In other words, actions of each agent induce externalities, which can (but does not have to) deliver strong incentives to cooperate. Apart from international agreements, endogenous coalition formation theory has been utilized in various other important research fields, such as R&D, creation of oligopolies, etc. Again, the common feature of all these settings are externalities from coalition formation, which make a coalitional approach relevant for players, welfare.

Pp. 63-86

The goals of communication policies

Rainer Busch; Margarete Seidenspinner; Fritz Unger

The recent large interest in endogenous coalition formation theory was boosted by several factors.International agreements among nations are more and more important in the globalizing economy. Examples of transnational issues range from economic cooperation, migration liberalization, technological cooperation and so on, to environmental protection. Especially studies on this last issue delivered very interesting developments in the endogenous coalition formation theory.1 The common characteristic of all these problems is that welfare of each country depends not only on its own actions but also on actions of other nations. In other words, actions of each agent induce externalities, which can (but does not have to) deliver strong incentives to cooperate. Apart from international agreements, endogenous coalition formation theory has been utilized in various other important research fields, such as R&D, creation of oligopolies, etc. Again, the common feature of all these settings are externalities from coalition formation, which make a coalitional approach relevant for players, welfare.

Pp. 87-116

Communication strategies

Rainer Busch; Margarete Seidenspinner; Fritz Unger

The recent large interest in endogenous coalition formation theory was boosted by several factors.International agreements among nations are more and more important in the globalizing economy. Examples of transnational issues range from economic cooperation, migration liberalization, technological cooperation and so on, to environmental protection. Especially studies on this last issue delivered very interesting developments in the endogenous coalition formation theory.1 The common characteristic of all these problems is that welfare of each country depends not only on its own actions but also on actions of other nations. In other words, actions of each agent induce externalities, which can (but does not have to) deliver strong incentives to cooperate. Apart from international agreements, endogenous coalition formation theory has been utilized in various other important research fields, such as R&D, creation of oligopolies, etc. Again, the common feature of all these settings are externalities from coalition formation, which make a coalitional approach relevant for players, welfare.

Pp. 117-131

Media planning in marketing communications

Rainer Busch; Margarete Seidenspinner; Fritz Unger

The recent large interest in endogenous coalition formation theory was boosted by several factors.International agreements among nations are more and more important in the globalizing economy. Examples of transnational issues range from economic cooperation, migration liberalization, technological cooperation and so on, to environmental protection. Especially studies on this last issue delivered very interesting developments in the endogenous coalition formation theory.1 The common characteristic of all these problems is that welfare of each country depends not only on its own actions but also on actions of other nations. In other words, actions of each agent induce externalities, which can (but does not have to) deliver strong incentives to cooperate. Apart from international agreements, endogenous coalition formation theory has been utilized in various other important research fields, such as R&D, creation of oligopolies, etc. Again, the common feature of all these settings are externalities from coalition formation, which make a coalitional approach relevant for players, welfare.

Pp. 133-146

Designing market communications

Rainer Busch; Margarete Seidenspinner; Fritz Unger

The recent large interest in endogenous coalition formation theory was boosted by several factors.International agreements among nations are more and more important in the globalizing economy. Examples of transnational issues range from economic cooperation, migration liberalization, technological cooperation and so on, to environmental protection. Especially studies on this last issue delivered very interesting developments in the endogenous coalition formation theory.1 The common characteristic of all these problems is that welfare of each country depends not only on its own actions but also on actions of other nations. In other words, actions of each agent induce externalities, which can (but does not have to) deliver strong incentives to cooperate. Apart from international agreements, endogenous coalition formation theory has been utilized in various other important research fields, such as R&D, creation of oligopolies, etc. Again, the common feature of all these settings are externalities from coalition formation, which make a coalitional approach relevant for players, welfare.

Pp. 147-185

Collaborating with agencies

Rainer Busch; Margarete Seidenspinner; Fritz Unger

The recent large interest in endogenous coalition formation theory was boosted by several factors.International agreements among nations are more and more important in the globalizing economy. Examples of transnational issues range from economic cooperation, migration liberalization, technological cooperation and so on, to environmental protection. Especially studies on this last issue delivered very interesting developments in the endogenous coalition formation theory.1 The common characteristic of all these problems is that welfare of each country depends not only on its own actions but also on actions of other nations. In other words, actions of each agent induce externalities, which can (but does not have to) deliver strong incentives to cooperate. Apart from international agreements, endogenous coalition formation theory has been utilized in various other important research fields, such as R&D, creation of oligopolies, etc. Again, the common feature of all these settings are externalities from coalition formation, which make a coalitional approach relevant for players, welfare.

Pp. 187-198