Catálogo de publicaciones - libros

Compartir en
redes sociales


The Spread of Yield Management Practices: The Need for Systematic Approaches

Fabiola Sfodera

Resumen/Descripción – provisto por la editorial

No disponible.

Palabras clave – provistas por la editorial

Risk Management; Business Strategy/Leadership; Entrepreneurship; Operation Research/Decision Theory; Marketing; Organization

Disponibilidad
Institución detectada Año de publicación Navegá Descargá Solicitá
No detectada 2006 SpringerLink

Información

Tipo de recurso:

libros

ISBN impreso

978-3-7908-1582-5

ISBN electrónico

978-3-7908-1672-3

Editor responsable

Springer Nature

País de edición

Reino Unido

Fecha de publicación

Información sobre derechos de publicación

© Physica-Verlag Heidelberg 2006

Cobertura temática

Tabla de contenidos

Yield management in advanced systems of hotel management

Fabiola Sfodera

What is the position of yield management in hotel business organisations? What is its potential? Is this totally achieved or is there still an unexpressed margin? And with what organisational form does yield management best develop its potential? Innovations regarding organisational structure and work organisation in hotels have placed in doubt the role and position which yield management currently holds in hotels. This paper analyses, first of all, the principal causes for the failure of yield management systems and then relates these to the organisational structures widespread in the tourism-hospitality business. In this way the characteristics of a mixed or traditional system are analysed, along with the role that yield management plays in it; we shall also analyse a more advanced form of organisation, that of organisational learning, and its ability to strengthen the role and function of yield management, to the point of reaching the most advanced organisational form, still rarely recognisable in practice, which is the learning organisation which manages to develop to the maximum the potential of yield management as a management technique and not merely a technique for the determination of prices and the optimisation of revenue. The paper ends with the formulation of four different scenarios for the evolution of yield management and for their applicability.

Part I - Some strategic aspects of a YMS implementation | Pp. 3-16

How to yield value: the Janus perspective

Bryn Parry; David McCaskey

We certainly covered a great deal of material within this chapter. It is extremely important to become familiar with the techniques discussed to give your web application the best security possible. As mentioned earlier, it is inevitable that someone may try to gain access to your sensitive data. Luckily, the .NET Framework 2.0 provides many options and methods that you can implement to stop these unauthorized attempts. You can never achieve or guarantee total security 100% of the time; however, implementing the methods we discussed in this chapter will give you the safeguards necessary to gain the greatest security possible.

Part I - Some strategic aspects of a YMS implementation | Pp. 19-30

Human issues and the introduction of a yield management system. A case study of a 4* chain hotel

Bob Brotherton; Rebecca Turner

What is the position of yield management in hotel business organisations? What is its potential? Is this totally achieved or is there still an unexpressed margin? And with what organisational form does yield management best develop its potential? Innovations regarding organisational structure and work organisation in hotels have placed in doubt the role and position which yield management currently holds in hotels. This paper analyses, first of all, the principal causes for the failure of yield management systems and then relates these to the organisational structures widespread in the tourism-hospitality business. In this way the characteristics of a mixed or traditional system are analysed, along with the role that yield management plays in it; we shall also analyse a more advanced form of organisation, that of organisational learning, and its ability to strengthen the role and function of yield management, to the point of reaching the most advanced organisational form, still rarely recognisable in practice, which is the learning organisation which manages to develop to the maximum the potential of yield management as a management technique and not merely a technique for the determination of prices and the optimisation of revenue. The paper ends with the formulation of four different scenarios for the evolution of yield management and for their applicability.

Part I - Some strategic aspects of a YMS implementation | Pp. 35-51

Yield Management and trust: the effect of variable pricing on consumer trust in a restaurant brand

Una McMahon Beattie; Adrian Palmer; Patrick McCole; Anthony Ingold

We certainly covered a great deal of material within this chapter. It is extremely important to become familiar with the techniques discussed to give your web application the best security possible. As mentioned earlier, it is inevitable that someone may try to gain access to your sensitive data. Luckily, the .NET Framework 2.0 provides many options and methods that you can implement to stop these unauthorized attempts. You can never achieve or guarantee total security 100% of the time; however, implementing the methods we discussed in this chapter will give you the safeguards necessary to gain the greatest security possible.

Part I - Some strategic aspects of a YMS implementation | Pp. 55-63

Controlling the yield management process in the hospitality business

Paolo Desinano; Maria Stella Minuti; Emanuela Schiaffella

What is the position of yield management in hotel business organisations? What is its potential? Is this totally achieved or is there still an unexpressed margin? And with what organisational form does yield management best develop its potential? Innovations regarding organisational structure and work organisation in hotels have placed in doubt the role and position which yield management currently holds in hotels. This paper analyses, first of all, the principal causes for the failure of yield management systems and then relates these to the organisational structures widespread in the tourism-hospitality business. In this way the characteristics of a mixed or traditional system are analysed, along with the role that yield management plays in it; we shall also analyse a more advanced form of organisation, that of organisational learning, and its ability to strengthen the role and function of yield management, to the point of reaching the most advanced organisational form, still rarely recognisable in practice, which is the learning organisation which manages to develop to the maximum the potential of yield management as a management technique and not merely a technique for the determination of prices and the optimisation of revenue. The paper ends with the formulation of four different scenarios for the evolution of yield management and for their applicability.

Part I - Some strategic aspects of a YMS implementation | Pp. 65-78

Revenue management in visitor attractions: a case study of the EcoTech Centre, Swaffham, Norfolk

Julian Hoseason

We certainly covered a great deal of material within this chapter. It is extremely important to become familiar with the techniques discussed to give your web application the best security possible. As mentioned earlier, it is inevitable that someone may try to gain access to your sensitive data. Luckily, the .NET Framework 2.0 provides many options and methods that you can implement to stop these unauthorized attempts. You can never achieve or guarantee total security 100% of the time; however, implementing the methods we discussed in this chapter will give you the safeguards necessary to gain the greatest security possible.

Part II - Yield management: new applications | Pp. 83-98

Revenue management in the restaurant sector

Charlotte R. Rassing

We certainly covered a great deal of material within this chapter. It is extremely important to become familiar with the techniques discussed to give your web application the best security possible. As mentioned earlier, it is inevitable that someone may try to gain access to your sensitive data. Luckily, the .NET Framework 2.0 provides many options and methods that you can implement to stop these unauthorized attempts. You can never achieve or guarantee total security 100% of the time; however, implementing the methods we discussed in this chapter will give you the safeguards necessary to gain the greatest security possible.

Part II - Yield management: new applications | Pp. 101-112

Revenue management and food service businesses: the case of Italy

Emanuela Schiaffella

We certainly covered a great deal of material within this chapter. It is extremely important to become familiar with the techniques discussed to give your web application the best security possible. As mentioned earlier, it is inevitable that someone may try to gain access to your sensitive data. Luckily, the .NET Framework 2.0 provides many options and methods that you can implement to stop these unauthorized attempts. You can never achieve or guarantee total security 100% of the time; however, implementing the methods we discussed in this chapter will give you the safeguards necessary to gain the greatest security possible.

Part II - Yield management: new applications | Pp. 113-119

Recent events, challenges and options in revenue management

Paolo Desinano

We certainly covered a great deal of material within this chapter. It is extremely important to become familiar with the techniques discussed to give your web application the best security possible. As mentioned earlier, it is inevitable that someone may try to gain access to your sensitive data. Luckily, the .NET Framework 2.0 provides many options and methods that you can implement to stop these unauthorized attempts. You can never achieve or guarantee total security 100% of the time; however, implementing the methods we discussed in this chapter will give you the safeguards necessary to gain the greatest security possible.

Part II - Yield management: new applications | Pp. 121-125

Microsoft Fidelio: Opus 2 overview

Fabiola Sfodera

We certainly covered a great deal of material within this chapter. It is extremely important to become familiar with the techniques discussed to give your web application the best security possible. As mentioned earlier, it is inevitable that someone may try to gain access to your sensitive data. Luckily, the .NET Framework 2.0 provides many options and methods that you can implement to stop these unauthorized attempts. You can never achieve or guarantee total security 100% of the time; however, implementing the methods we discussed in this chapter will give you the safeguards necessary to gain the greatest security possible.

Part III - Information instruments for a YMS in the hospitality industry | Pp. 129-139