Catálogo de publicaciones - libros

Consumer studies demonstrate that online users value personalized content. At the same time, providing personalization on websites seems quite profitable for web vendors. This win-win situation is however marred by privacy concerns since personalizing people’s interaction entails gathering considerable amounts of data about them. As numerous recent surveys have consistently demonstrated, computer users are very concerned about their privacy on the Internet. More over, the collection of personal data is also subject to legal regulations in many countries and states. Both user concerns and privacy regulations impact frequently used personalization methods. This article analyzes the tension between personal ization and privacy, and presents approaches to reconcile the both.

Despite the fact that adaptive hypermedia techniques have proven their ability to provide user guidance and orientation in hyperspace, we do not currently see the widespread adoption of these techniques. A couple of reasons may explain this phenomenon. One of them is the current lack of re-usability and interoperability between adaptive techniques/systems, which – to some degree – originates in the so-called “open corpus problem” found in adaptive hypermedia. In this article, we analyze this problem in a popular arena: adaptive hypermedia systems with an emphasis on education. The origins and effects of the open corpus problem are discussed, and recent approaches are demonstrated that have – in one way or the other – developed as strategies for solving the open corpus problem. We summarize these findings and discuss how solution strategies can be successfully employed in the future, enabling adaptive hypermedia techniques within open, dynamic information spaces, such as the Semantic Web.

Ontologies and reasoning are the key terms brought into focus by the semantic web community. Formal representation of ontologies in a common data model on the web can be taken as a foundation for adaptive web technologies as well. This chapter describes how ontologies shared on the semantic web provide conceptualization for the links which are a main vehicle to access information on the web. The subject domain ontologies serve as constraints for generating only those links which are relevant for the domain a user is currently interested in. Furthermore, user model ontologies provide additional means for deciding which links to show, annotate, hide, generate, and reorder. The semantic web technologies provide means to formalize the domain ontologies and metadata created from them. The formalization enables reasoning for personalization decisions. This chapter describes which components are crucial to be formalized by the semantic web ontologies for adaptive web. We use examples from an eLearning domain to illustrate the principles which are broadly applicable to any information domain on the web.

This chapter discusses a usability engineering approach for the design and the evaluation of adaptive web-based systems, focusing on practical issues. A list of methods will be presented, considering a user-centered approach. After having introduced the peculiarities that characterize the evaluation of adaptive web-based systems, the chapter describes the evaluation methodologies following the temporal phases of evaluation, according to a user-centered approach. Three phases are distinguished: requirement phase, preliminary evaluation phase, and final evaluation phase. Moreover, every technique is classified according to a set of parameters that highlight the practical exploitation of that technique. For every phase, the appropriate techniques are described by giving practical examples of their application in the adaptive web. A number of issues that arise when evaluating an adaptive system are described, and potential solutions and workarounds are sketched.