Catálogo de publicaciones - revistas

<jats:p>The expansion of the daily news podcast format in the media industry has brought new narrative opportunities and shows the strength of the audio medium. For this reason, a qualitative analysis of the daily news podcast ecosystem has been performed from the strategy and business model perspectives through a comparative study of 14 cases (10 with media parent companies and 4 independent) in the Spanish-speaking segment using semi-structured interviews with the heads of the entities analyzed. The results reveal that daily news podcasts allow media outlets to improve their positioning by forming part of their audience’s routines, and create new revenue streams through sponsorships and brand agreements. Two editorial concepts have been identified: the in-depth analysis of a topic with support from the editorial department, and round-ups similar to radio news bulletins that cover the outlet’s informative key elements. The research also highlights audio initiatives by independent creators in specialized fields who shed light on the format’s potential for news narratives.</jats:p>

<jats:p>The search engine optimization (SEO) specialist, or web positioning specialist, is one of the digital communication professionals that have emerged from the use of search engines as a means of attracting online audiences. The results of an analysis of labor demand demonstrate the importance of specific competences not intrinsically linked to this specialty, such as web analytics and digital marketing, and transversal competences, such as analytical skills, English-language skills, and an interest in learning. Its implications for the academic and business world open up future areas of study to confirm the professional sector’s requirements and illustrate the effectiveness of higher education, focusing on improving employability.</jats:p>

<jats:p>This article aims to introduce Galileo, a platform for extracting and organizing news media data on social networks. Galileo integrates publications made on the main social networks used in the information ecosystem, namely Facebook, Twitter, and Instagram. Currently, the system includes 97 media outlets from nine countries: Brazil, Chile, Germany, Japan, Mexico, South Korea, Spain, United Kingdom, and United States. Galileo uses a Twitter API and the service CrowdTangle to download Facebook and Instagram posts. This data is stored in a local database and can be accessed through a user-friendly interface, which allows for the analysis of different characteristics of the posts, such as their text, source popularity, and temporal dimension. Galileo is a tool for researchers interested in understanding news cycles and analyzing news content on social networks.</jats:p>

<jats:p>This article describes the most comprehensive study of the relationship between Generation Z and radio carried out in Spain to date, broadening the focus beyond data known from previous research and offering a structural view of the market from the perspective of media economics. An in-depth analysis of data previously unused in academic research, as well as interviews with the managers of various private radio companies (Ábside Media, Atresmedia Radio, Podium Podcast-Prisa Radio, and Grup Flaix), reveals the gradual loss of contact of Generation Z with this medium and highlights the characteristics of the low radio consumption by this cohort in Spain. Among other conclusions, the study identifies some of the factors which may prove relevant to attract this generation to content produced by radio companies, since there is the conviction that there is still time to reverse this situation. Examples include the development of exclusive digital content, brand maximization and community building, content designed and produced by Generation Z for Generation Z, the combination of paid and free access, and media literacy as a transversal public–private factor. This is a need that the sector must address as a whole.</jats:p>

<jats:p>The radio broadcasting industry is facing a process of profound digital transformation throughout which, over the last 20 years, the strategies to preserve the traditional business model have prevailed. The consolidation of platformization and datafication in the economic management of the media requires adaptation of the radio broadcasting sector’s structures, management models, and corporate culture. Through an exhaustive bibliographic review, nonparticipant observation, and in-depth interviews conducted with heads of the systems, sales and marketing, content, and digital and innovation departments of the three leading Spanish companies (Prisa Radio, Grupo COPE, and Atresmedia Radio) and the state public broadcaster (RNE), we seek to identify the functional areas of the radio broadcasting company in which big data (BD) has a greater potential for application, trying to establish the differences in its utilization in the analogue and digital business model. The results revealed that the degree of BD implementation in the Spanish radio broadcasting industry was significantly different between the private sector –which within the last 2 or 3 years has begun to introduce, very incipiently, big data management, applied primarily to the analysis of digital audiences, these users’ consumer behavior, and business management– and the public sector, which so far has not adopted these technologies on a systematic basis.</jats:p>

<jats:p>As artificial intelligence (AI) gains space in the media, public broadcasters are testing and experimenting with these technologies to raise their services to the new standards of the audiovisual ecosystem. From algorithms that help recommend the most suitable content for users, to others that detect news and automate some of the tasks of journalists, these tools are increasingly present in public audiovisual corporations. The data were obtained from semi-structured in-depth interviews with a convenience sample of 15 corporations from 12 countries. The results reflect a heterogeneous application of artificial intelligence in corporations, oriented towards the automatic creation of content from structured data, the improvement of audience interaction through chatbots, and personalisation or verification. The implementation of these technologies also poses major challenges. Firstly, the economic cost of adapting these systems to each corporation and the difficulties in hiring experts to develop AI solutions prevent a complete deployment of these tools in public broadcasters. As main conclusions, we have understood that AI as a “culture” is believed to be vital for the public audiovisual services of the future, although its application is still far from being a standard and generally does not occupy a relevant strategic position in the innovation departments of corporations.</jats:p>

<jats:p>The podcast has expanded as a consumer product within the online audio ecosystem. The term has become popular, and its fame is increasing in the public sphere, whereas its definition and distinct identity, especially with respect to radio, are still being constructed. While different players, including large platforms and multimedia companies, are positioning themselves in this environment, a podcasting culture distinct from the original amateurism is also taking root. The aim of this paper is to explore the extent to which and in what way the routines and practices of creation, production, and distribution have been formalized to determine whether these processes are fostering a specific professional podcasting culture in Spain. Using semistructured in-depth interviews conducted with professionals linked to the podcasting sector, we aim to determine some of the practices that these players are starting to see as well-established within and unique to the industry, as well as those practices that have yet to become established. On the one hand, thanks to the increase in business volume and investment from production and distribution companies, the space for professionalization has been consolidated. The production standards and perceived quality of this audio content have been affirmed. On the other hand, definitions and categories related to this medium’s identity; the requirements with respect to understanding an audience, especially in its qualitative dimension; and the professional profiles and dynamics that must be established remain to be explored.</jats:p>

<jats:p>This article presents the findings from an experimental study on the use of binaural audio in two long-form journalistic features broadcast on Portuguese radio. From a production and narrative design perspective, our objective is to examine whether/how binaural audio implies a transformation of previously established news radio production work principles and practices, as well as of storytelling ideation and techniques. From a user experience viewpoint, we examine whether the use of binaural audio translates into higher levels of self-reported immersion and place illusion (n = 77). Despite the spread of new audio journalism formats, media and communication studies have until now largely neglected the role of spatial audio in the construction of immersion and the illusion of place. We argue that this epistemic omission translates into an image-centric conception and operationalization of the immersive journalism proposal, which stands out as a knowledge gap regarding the work of journalistic storytellers and relating to participants’ actual experience. The original contribution of this article is threefold: (1) conceptual, by broadening the perspective of journalism studies’ scholars and media professionals on the concept of immersive journalism, which, in our view, is often incorrectly considered to be synonymous with that of virtual reality journalism; (2) practical, by generating a more nuanced understanding of how actual practitioners perceive and employ immersive journalism; (3) phenomenological, by developing an examination of the factors that influence listeners’ ultimate perception of the immersive experience.</jats:p>

<jats:p>According to the sociology of public problems, the construction, visibility, and stabilization of a public problem require the mobilization of collectives of citizens interested in the issue, which act as an active entity in demanding actions and policies. One such issue is the depopulation of rural areas in Spain, which has shifted from a geographically localized problem to a matter of state policy. This article investigates the influence of framing in this process, analyzing a corpus of 5,980 headlines from newspapers in the Aragon, Castile-La Mancha, and Castile and Leon regions of Spain as well as from two national media outlets, corresponding to the period 2012–2021. Through the application of statistical analyses of lexical frequency in stages, the most significant terms in the evolution of the media’s coverage of the issue have been identified, which has made it possible to observe the appearance and displacement of concepts and their relationship to the most important milestones of social and political mobilization. In addition, its power to stir up sentiment in socio-political discourse has been explored. The consolidation of depopulation as a stable element in the Spanish media agenda, going beyond the regional sphere and having a presence dissociated from specific events through time, in contrast to what occurred some years ago, stands out. Finding a media-friendly frame -empty Spain [España vacía] and emptied Spain [España vaciada]- may have been a key element in this.</jats:p>

<jats:p>Radio is an audio communication medium that has always stood out for its credibility and close relationship to its audience, which makes it an appealing option for organizations that want to make their responsible behavior known. The Covid-19 pandemic has created a new landscape in which the strategic role of corporate social responsibility (CSR) in the company has been strengthened and in which advertising messages are proving to be an interesting way of disseminating organizations’ responsible actions. Based on the quantitative content analysis of 562 radio advertisements taken from the three principal mainstream Spanish radio broadcasters and collected 2 years apart (2019 and 2021), this study seeks to find out whether the Covid-19 health crisis has led to changes in the use of radio advertising as a vehicle for communicating organizations’ CSR. To this end, the variables analyzed were the presence of CSR elements, advertiser, economic sector, CSR dimensions, beneficiary stakeholders, and communication area. The results show, among other data, that the communication of CSR through radio advertising has experienced significant growth after overcoming the worst moments of the pandemic. This growth indicates that companies are increasingly sensitive to issues related to CSR and that radio advertising has provided them with a way to publicize their socially responsible actions. It seems that corporations understand that credibility, trust, and a not inconsiderable penetration rate encourage the circulation of their CSR campaigns through the medium of radio.</jats:p>